Content With a Point of View: Articles, Pages and Thought Leadership

Catherine Allibe-Oaks. Fractional CMO, brand strategist, growth advisor.

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Content With a Point of View: Articles, Pages and Thought Leadership

Content works when it carries a point of view a buyer remembers. Content written from a keyword list does not. I build the content program from what you believe that the market needs to hear, and my SliiceXR team writes and publishes it in your voice.

There is a difference between content and content marketing. Content marketing is what most companies do: pick keywords, write posts that answer them, publish, repeat. It fills a blog. It rarely builds a reputation.

Content with a point of view is different. It starts with what you believe. Being unfiltered. Why perfectly polished brands are boring. Why the new marketing is human. Whatever it is for you, it is the thing you would argue at dinner, and it is the thing your market remembers.

I help leaders find those subjects, usually three or four, and put them into a voice that sounds like them. Then the program is simple. Website pages that answer the questions buyers ask before they call. Articles that carry the position deeper. LinkedIn posts that put the leader in the room. Same idea, different formats, published on a rhythm.

This is also how a company gets found now. Google and the AI assistants cite the sources that state a clear point of view on a specific subject. Generic content gets ignored by both.

My SliiceXR team writes, edits and publishes. You review, and your name goes on it. Nothing is invented, no numbers, no clients, no claims you did not make. That is what makes it yours.

Our process

  1. Step 1
    Pick the subjects you own
    Three or four subjects your company can speak on with real authority. Not everything. The things you believe that your market needs to hear.
  2. Step 2
    Set the voice
    Your voice, written down, so every piece sounds like you whether you wrote it or my team did.
  3. Step 3
    Build the program
    Website pages that answer buyer questions, articles that carry the position, and posts that put the leader in front of the market. One idea, many formats.
  4. Step 4
    Publish and keep going
    My SliiceXR team writes, edits and publishes on a rhythm, so the authority builds instead of stalling after three posts.

Why Choose Us

Customer reviews

★5.0 · 6 reviews
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★★★★★
Catherine was instrumental in establishing our website. Of greater import, she greatly aided us in gaining market awareness and capitalizing on the market recognition we already had. Besides the website, Catherine hosted a weekly podcast wherein we shared our views and insights regarding significant developments in our industry and their short- and long-term implications for our business and our clients.
Joshua Barone, Principal Wealth Manager at Savvy· LinkedIn recommendation
Web Design and Development
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★★★★★
I've had the ongoing pleasure of working with Catherine on many projects and it's been a genuine delight. She is a wonderful, creative person with a deep appreciation for and understanding of marketing.
Rick Sametz· LinkedIn recommendation
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★★★★★
Catherine is a very unique and special marketer who can help identify opportunities for improvement in traditional and digital media. She is both gracious and graceful in providing innovative insight others may overlook. Forever hardworking and constantly motivated to excel. If you are looking for that quintessential person to complement your business or marketing endeavors, Catherine is the one.
Russell A. Johnson, Creative Director and Advertising Consultant· LinkedIn recommendation
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★★★★★
Catherine has provided my company and several others with excellent work and has always done a great job and has been wonderful to work with.
Greg Lafayette· LinkedIn recommendation
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★★★★★
Catherine is awesome to work with and has great ideas to achieve your goal. Catherine developed our website and has maintained it for years. Thanks Catherine for building a great website for us.
James E. Wilburn III, Orlando Construction Inc.· LinkedIn recommendation
Web Design and Development
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★★★★★
Catherine and the Team at SliiceXR are excellent to work with. They took the time to understand our needs, and execute our vision. Their constant support and patience in designing and adjusting a website that works for both our customers and employees has helped transform our business.
Andy Zafiropoulos, LibertyCFS· Client testimonial

Frequently asked questions

Does content marketing work for B2B companies?Yes, when it carries a point of view a buyer remembers and ties back to the problems you solve. Content written from a keyword list rarely does either. The difference is the position underneath.
What is thought leadership content?A position the company is willing to defend, published consistently, in the leader's own voice. It is not a press release with an opinion attached.
What should a CEO post on LinkedIn?What you actually think about your industry, your customers and the decisions you make. Unfiltered beats polished. I help you find the subjects and the voice, and my team turns it into a rhythm.
Will the articles sound like me?That is the point. We set your voice first and my team writes to it. You review everything before it goes out.
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Content by industry

The specific situations we handle in each industry. Tap one to see the full answers.

Banking and Lending
Biotech and Life Sciences
Construction, Electrical and Skilled Trades
Consumer Health, Beauty and Lifestyle
Entertainment, Gaming and Casinos
Financial Services and Fintech
Healthcare and Wellness
Manufacturing, Logistics and Industrial Technology
Professional and B2B Services
Startups and Emerging Companies
Technology and SaaS

Get in Touch

(775) 313-8944
2735 Falcon View Court, Sparks, NV 89436