Creative Production to the Brand Standard

Catherine Allibe-Oaks. Fractional CMO, brand strategist, growth advisor.

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Creative Production to the Brand Standard

Everything your company puts out should look and sound like one company. The website, the sales deck, the investor deck, the video, the one-pager. I shape the story, and my SliiceXR team designs and produces it to the brand standard.

Consistency is not a design problem. It is a strategy problem that shows up in design. When the position is clear and written down, every piece of creative has something to express. When it is not, every designer and every rep makes their own version, and the market sees a company that cannot decide what it is.

So the creative work starts with the position. Then I shape the story of each piece. An investor deck is one idea investors can repeat, the market, the proof and the ask. A sales deck is the case for you, in the order a buyer thinks. A video is a founder, a difference or a proof point, short, and placed where the buyer decides.

My SliiceXR team designs and produces all of it: presentations, investor decks, sales collateral, brand video, social creative, print. To the brand system, so the deck and the website and the one-pager are obviously the same company.

And then we leave you with templates and rules, so the next piece your team makes stays on brand without calling anyone.

The measure is simple. Put everything your company sends out on one table. It should look and sound like one company with one point of view.

Our process

  1. Step 1
    Start from the position
    Every piece carries the same idea about who you are and why you. That is decided before anything is designed.
  2. Step 2
    Shape the story
    A deck is a position, not a product tour. A video is a story worth telling, not a montage. I write the spine of each piece.
  3. Step 3
    Design and produce
    My SliiceXR team designs, writes, shoots, edits and builds to the brand system, so it all holds together.
  4. Step 4
    Keep it consistent
    Templates and rules so the next deck, the next sheet and the next post stay on brand without starting over.

Why Choose Us

Customer reviews

★5.0 · 6 reviews
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★★★★★
Catherine just delivered a phenomenal product to our organization. She totally redesigned our website, www.hbcunow.org. Her marketing, web design skills and creativity was bar none. Her professionalism and commitment to our product was refreshingly impressive. She delivered high levels of creativity and technical skills. Catherine was also responsible for creating our invitations and post cards for our fundraiser. She is fluent in all the appropriate graphic design software and has shown initiative in learning new skills and expanding her talents outside of traditional print-based media.
Barbara G. Bolton, MBA, Veterans Benefits Administration· LinkedIn recommendation
Web Design and Development
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★★★★★
Catherine is an extremely talented and creative designer and marketing professional. The projects we have worked on together have been productive, profitable and enjoyable. I would relish the opportunity to work with Catherine again.
Tom Dawley, International Services Company· LinkedIn recommendation
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★★★★★
A few years ago I had the privilege of working with Catherine Oaks in the early stages of her Company, Image Base International. She is an inspiration. I love the way that she expresses her optimistic approach to any situation. Good or bad, Catherine just goes after it with a "Can Do" attitude. However, I think her greatest strength is her creativity. When we worked together, she always had an innovative, creative solution to any circumstance.
Chuck Sweeney, Owner at Chuck Sweeney Associates· LinkedIn recommendation
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★★★★★
Catherine has been a core part of LifeActive Bio for the past five years. From the beginning, I was impressed by her trustworthiness, creativity, discipline, and exceptional marketing expertise. She has brought strategic thinking and original ideas to our PR, marketing, campaign strategy, channel development, and client initiatives, with a unique ability to see challenges from multiple dimensions. Catherine is one of the most professional marketing visionaries I’ve encountered, and her creativity is beyond compare. Her passion for art is reflected in the originality she brings to everything she does. Catherine is an incredibly valued member of our team.
Dex Morris, Founder and CEO at LifeActive Bio· Client testimonial
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★★★★★
Catherine built my website, then rebuilt it as my consulting thesis sharpened. Each time, she turned a moving target into a brand that showcases my work. She has a gift for taking an idea I only half articulate and giving it a clear, modern, confident form. What I did not expect was how much I would enjoy the process: she is generous with her talent, quick to champion my success as if it were her own, and somewhere along the way she went from collaborator to friend. Working with Catherine is one of the easiest and happiest yeses in my business.
Sarah Marshall, Founder and CEO at Operations Architect· Client testimonial
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★★★★★
Catherine and the Team at SliiceXR are excellent to work with. They took the time to understand our needs, and execute our vision. Their constant support and patience in designing and adjusting a website that works for both our customers and employees has helped transform our business.
Andy Zafiropoulos, LibertyCFS· Client testimonial

Frequently asked questions

What should an investor pitch deck include?

One idea investors can repeat, the market, the proof and the ask. It is a position, not a product tour. I shape the story and my team designs it to the brand.

How do we keep the brand consistent across sales materials?

Write down one position and one voice, then produce every piece to that standard with one team. Templates and rules keep it consistent after the project ends.

When is a corporate video worth making?

When there is a story worth telling: the founder, the difference, the proof. Script it from the position, keep it short, and put it where buyers decide.

Can you work with our existing brand?

Yes, if the position underneath it is clear. If it is not, we fix that first, because creative built on an unclear position makes the problem more visible, not less.

Creative Production by industry

The specific situations we handle in each industry. Tap one to see the full answers.

Banking and Lending
Biotech and Life Sciences
Construction, Electrical and Skilled Trades
Consumer Health, Beauty and Lifestyle
Entertainment, Gaming and Casinos
Financial Services and Fintech
Healthcare and Wellness
Manufacturing, Logistics and Industrial Technology
Professional and B2B Services
Startups and Emerging Companies
Technology and SaaS