Marketing leadership for banks and lenders
Community banks and lenders competing against national brands and apps.
A bank or lender competes with institutions that spend more on marketing in a week than you do in a year. You cannot outspend them. You can out-position them. Local, specific, human, and clear about who you are for.
I help leadership teams define that position and turn it into a brand, a website and a content program that a loan officer and a branch manager can both stand behind. When it needs execution, my SliiceXR team does the work.
As a Fractional CMO for banks and lenders, I work with the executive team on the decisions marketing depends on: which customers the bank is really for, which products lead, what the brand promises and what it does not. Most community banks and lenders have never written that down. Once it is written, every branch, every ad and every page can say the same thing.
Being found matters differently now. Customers ask Google and AI assistants which bank or lender to use for a specific need in a specific place. The institutions that get named have a clear page for each product, each customer type and each real question. That is a structure my SliiceXR team builds, and it works for a person deciding and for the assistant deciding whether to cite you.
Brand identity, web design and development, content, SEO and AI search visibility, demand generation, campaigns, marketing technology and creative production all sit inside SliiceXR. One strategic relationship with me, and the resources to execute.
What Our Customers Say
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★★★★★
Catherine was instrumental in establishing our website. Of greater import, she greatly aided us in gaining market awareness and capitalizing on the market recognition we already had. Besides the website, Catherine hosted a weekly podcast wherein we shared our views and insights regarding significant developments in our industry and their short- and long-term implications for our business and our clients.
Joshua Barone, Principal Wealth Manager at Savvy· LinkedIn recommendation
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★★★★★
Catherine is awesome to work with and has great ideas to achieve your goal. Catherine developed our website and has maintained it for years. Thanks Catherine for building a great website for us.
James E. Wilburn III, Orlando Construction Inc.· LinkedIn recommendation
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★★★★★
Catherine and the Team at SliiceXR are excellent to work with. They took the time to understand our needs, and execute our vision. Their constant support and patience in designing and adjusting a website that works for both our customers and employees has helped transform our business.
Andy Zafiropoulos, LibertyCFS· Client testimonial
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★★★★★
I've had the ongoing pleasure of working with Catherine on many projects and it's been a genuine delight. She is a wonderful, creative person with a deep appreciation for and understanding of marketing.
Rick Sametz· LinkedIn recommendation
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★★★★★
Catherine has provided my company and several others with excellent work and has always done a great job and has been wonderful to work with.
Greg Lafayette· LinkedIn recommendation
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★★★★★
Catherine and I worked together for several years planning and executing corporate marketing strategies for enterprise-level companies. Catherine's unique talents present great opportunity for companies desiring to reshape global brands both online and offline. From defining clear, concise objectives and goals to guiding the multiple facets of a marketing campaign from inception to execution, Catherine outlines the pathway with vision of successful outcomes.
Gloria Massey, Real Estate Investments· LinkedIn recommendation
How we help Banking and Lending
Brand Identity
For CEOs and leadership teams who know their company deserves a brand that's as trustworthy and clear as their service.
Content
Community banks and lenders compete against bigger budgets. This is how content helps you show up when customers ask Google or AI which bank to use.
Creative Production
What creative production looks like for a community bank or lender that must answer retail, business and lending customers.
Marketing Technology
How community banks and lenders use marketing technology to serve retail, business, and lending customers and compete against bigger budgets.
Web Design and Development
For banks and lenders who need a website that actually works. Design and development, explained for your world.
SEO
When customers ask Google or AI which bank to use, the right page must be the answer. Here's what that takes for a bank or lender.
Demand Generation
A clear look at how community banks and lenders turn positioning into qualified opportunities, without outspending the big players.
Digital Campaigns
You compete with bigger budgets. This page shows how one clear digital campaign gets you named by customers who ask Google and AI.
Common situations for Banking and Lending
Specific situations we go deeper on for Banking and Lending. Tap one to see the full answer.
Web Design and Development
Why your website is not generating leads
Web Design and Development
How often a company should redesign its website
Content
Does content marketing work for B2B
Content
What thought leadership content actually is
SEO
Is SEO dead now that search is AI
Creative Production
What an investor pitch deck should include
Demand Generation
Demand generation vs lead generation
Marketing Technology
Marketing automation for a small company
Brand Identity
Why rebrands fail
Brand Identity
Brand identity vs a logo
Brand Identity
When to rebrand a company
Web Design and Development
Your website sounds like your competitors
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Read more →Frequently asked questions
How does a community bank compete with national brands online?By being specific where they are generic: this community, these customers, this promise. A clear position, one page per product and customer type, and content in the bank's own voice.
What does a Fractional CMO do for a bank?Sits with the executive team, sets the marketing strategy and priorities, aligns branches, lending and marketing on one story, and manages the vendors and the team that execute it.
How do we get named when someone asks an AI assistant which lender to use?Clear pages that state what you offer, for whom and where, structured so the assistants can read them. That is the same structure that ranks in Google.
Can you work with our compliance and marketing review process?Yes. The copy is built on what the bank can say, every claim comes from you, and your review process sees everything before it goes out.