Marketing leadership for biotech and life sciences companies
Science that is hard to explain, sold to investors, partners and customers who need it simple.
Biotech and life sciences companies have to explain difficult science to three audiences at once: investors, partners and customers. Most sites explain it to none of them, because they are written for the scientists who built it.
I work with founders and leadership to find the one idea the market should attach to your name, then build the brand, the site, the investor materials and the content that carry it. Clear, credible and hard to ignore.
As a Fractional CMO for biotech and life sciences companies, I am often working alongside a founder who is a scientist first. The job is translation without dilution: keep the science true, make the story simple, and decide which audience each page is for. The investor deck, the partner page and the customer page cannot be the same document, and they cannot contradict each other either.
Investors, partners and customers all research before they engage, and a growing share of that research runs through AI assistants. Companies that get named state plainly what they do, for whom and why it matters, on pages an assistant can read. My SliiceXR team builds that structure alongside the brand and the investor materials.
Brand identity, web design and development, content, SEO and AI search visibility, demand generation, campaigns, marketing technology and creative production all sit inside SliiceXR. One strategic relationship with me, and the resources to execute.
What Our Customers Say
“
★★★★★
Catherine has been a core part of LifeActive Bio for the past five years. From the beginning, I was impressed by her trustworthiness, creativity, discipline, and exceptional marketing expertise. She has brought strategic thinking and original ideas to our PR, marketing, campaign strategy, channel development, and client initiatives, with a unique ability to see challenges from multiple dimensions. Catherine is one of the most professional marketing visionaries I’ve encountered, and her creativity is beyond compare. Her passion for art is reflected in the originality she brings to everything she does. Catherine is an incredibly valued member of our team.
Dex Morris, Founder and CEO at LifeActive Bio· Client testimonial
“
★★★★★
Catherine and I worked together for several years planning and executing corporate marketing strategies for enterprise-level companies. Catherine's unique talents present great opportunity for companies desiring to reshape global brands both online and offline. From defining clear, concise objectives and goals to guiding the multiple facets of a marketing campaign from inception to execution, Catherine outlines the pathway with vision of successful outcomes.
Gloria Massey, Real Estate Investments· LinkedIn recommendation
“
★★★★★
Catherine built my website, then rebuilt it as my consulting thesis sharpened. Each time, she turned a moving target into a brand that showcases my work. She has a gift for taking an idea I only half articulate and giving it a clear, modern, confident form. What I did not expect was how much I would enjoy the process: she is generous with her talent, quick to champion my success as if it were her own, and somewhere along the way she went from collaborator to friend. Working with Catherine is one of the easiest and happiest yeses in my business.
Sarah Marshall, Founder and CEO at Operations Architect· Client testimonial
“
★★★★★
Catherine is awesome to work with and has great ideas to achieve your goal. Catherine developed our website and has maintained it for years. Thanks Catherine for building a great website for us.
James E. Wilburn III, Orlando Construction Inc.· LinkedIn recommendation
“
★★★★★
Catherine has provided my company and several others with excellent work and has always done a great job and has been wonderful to work with.
Greg Lafayette· LinkedIn recommendation
“
★★★★★
I consider myself very fortunate to work with Catherine Oaks over the past few months. Catherine is unique in her ability to develop effective marketing strategies and a roadmap to get you there. Catherine is extremely professional and yet very personable and easy to work with. She personally goes the extra mile to work through issues that may crop up and she does not quit until a solution is found and implemented.
Scott M. Cutler, Operations and Supply Chain Leader· LinkedIn recommendation
How we help Biotech and Life Sciences
Brand Identity
You need a name, mark, colors, type and voice your whole company tells the same way. This is what that looks like, built from a position you can stand on.
Content
How to write for three audiences at once, investors, partners, and customers, without watering down the science.
SEO
Biotech SEO means showing up for investors, partners, and customers, each with their own questions. Here’s how that works.
Digital Campaigns
You need campaigns that reach investors, partners, and customers without losing your science. Here’s how that works.
Web Design and Development
A clear path to a website that explains your science, builds trust, and brings in the right conversations.
Creative Production
Your investor deck, your website, your videos. They all need to speak with one voice. This page shows you how.
Marketing Technology
The CRM, automation, and tracking behind your marketing, set up for three audiences that each need their own story.
Demand Generation
You need demand generation that speaks to investors, partners, and customers at once. Here's what that looks like.
Common situations for Biotech and Life Sciences
Specific situations we go deeper on for Biotech and Life Sciences. Tap one to see the full answer.
Digital Campaigns
How to measure a marketing campaign
Creative Production
When a corporate video is worth making
Brand Identity
When to rebrand a company
Brand Identity
Brand identity vs a logo
Brand Identity
Why rebrands fail
Web Design and Development
Why your website is not generating leads
Web Design and Development
Your website sounds like your competitors
Web Design and Development
How often a company should redesign its website
Content
Does content marketing work for B2B
Content
What thought leadership content actually is
Content
What a CEO should post on LinkedIn
SEO
How to show up in ChatGPT answers
Recent Articles
Why Most Rebrands Fail (And It's Not the Design)
You've seen expensive rebrands that changed nothing but the colors. Rebrands fail when companies start with design instead of strategy. Here's what to do first.
Read more →
The Fractional CMO Market Grew 4-5x Since 2020: Here's Why Your Company Needs One Now
The fractional CMO market has grown 4-5x since 2020, driven by demand that continues to outpace supply in specialized industries. For CEOs whose marketing strategy hasn't kept pace with business evolution, this shift means access to world-class strategic leadership is now within reach.
Read more →
Why B2B Companies Execute Marketing Without Strategy (And What to Do Instead)
Your team is busy. Campaigns launch, content publishes, ads run. But nothing moves the needle. The problem isn't execution, it's the absence of strategy guiding it. Here's how to stop the waste and start building real competitive advantage.
Read more →
The Only 4 Reasons a Construction Company Should Make a Corporate Video
Everyone says you need a corporate video. But most of them go unwatched. The real question isn't whether to make one, it's whether you have a story worth telling. Here's when video actually matters for construction companies.
Read more →
Why Your Banking Leads Aren't Qualified: The Real Problem Isn't Lead Volume
Marketing celebrates the lead count. Sales says none of them are real. The problem isn't that you're generating too few leads, it's that you haven't agreed on what a qualified lead actually is, and your positioning is too broad to attract the right ones.
Read more →
Why Your Marketing Looks Like Everyone Else's, And How to Fix It
Your website sounds like your competitors. Your marketing activity isn't connected to a clear strategy. You're spending money without seeing real business impact. This isn't a campaign problem, it's a leadership problem.
Read more →Frequently asked questions
How do we explain our science without losing the reader?Decide the one idea the market should attach to your name, say it in a sentence, and let the detail live on the pages built for each audience. Keep the science true, make the story simple.
Should the investor deck and the website tell the same story?The same position, told differently. Investors want the market, the proof and the ask. Partners and customers want the problem and the outcome. They must not contradict each other.
How do biotech companies show up in AI search?By stating plainly what the company does, for whom and why it matters, on pages an assistant can read. Clear positioning gets a company named; dense science pages do not.
Do you build investor materials?Yes. I shape the story and my SliiceXR team designs the deck and the collateral to the brand. Every claim in them comes from you.