What a startup CEO should post on LinkedIn
You run a Startups and Emerging Companies business. This is about LinkedIn content that sounds like you, not a brochure.
You know you should be visible on LinkedIn. But every draft your team sends sounds like a brochure, not you. For a Startups and Emerging Companies leader, that's a problem because investors, early customers and hires research you before they ever reply. They want your point of view, not a feature list.
As a startup CEO, you probably put off LinkedIn because you don't know what to say. Your team drafts a post and it sounds like a product sheet. That happens because startups often spend early money on logo, ads and website before a position exists. You never wrote down your point of view. So the words ring false. Investors, early customers and hires research you before they engage. They want your unfiltered take on the industry, not a polished announcement.
This work starts with one conversation. You tell me what you actually think about your customers and the decisions you make. That uncovers the subjects you can speak on with authority. Then my team drafts posts in your voice for you to approve. The scope depends on how often you want to post and how much you want to write yourself. A founder with a clear position moves fast. One who has never articulated it needs a little more time. But no one needs a massive content calendar.
This week, write one post about a decision you made and why you made it. Do not hand it to your team first. Sit down and write three sentences about something true. If you cannot find the words, call me. I will help you name the subjects you should own. SliiceXR turns that into a posting rhythm you can keep up without burning out. Post about what you know, not what you sell. The point is to start with your voice, not a brochure.
A month from now, your LinkedIn sounds like you. Investors read a post and know what you stand for. Early customers trust you before the first call. Your team stops sending you brochure drafts because they understand the position. You post when you have something to say, not because you have to.
What our customers say
"Catherine was instrumental in establishing our website. Of greater import, she greatly aided us in gaining market awareness and capitalizing on the market recognition we already had. Besides the website, Catherine hosted a weekly podcast wherein we shared our views and insights regarding significant developments in our industry and their short- and long-term implications for our business and our clients."
"Catherine has been a core part of LifeActive Bio for the past five years. From the beginning, I was impressed by her trustworthiness, creativity, discipline, and exceptional marketing expertise. She has brought strategic thinking and original ideas to our PR, marketing, campaign strategy, channel development, and client initiatives, with a unique ability to see challenges from multiple dimensions. Catherine is one of the most professional marketing visionaries I’ve encountered, and her creativity is beyond compare. Her passion for art is reflected in the originality she brings to everything she does. Catherine is an incredibly valued member of our team."
"Catherine built my website, then rebuilt it as my consulting thesis sharpened. Each time, she turned a moving target into a brand that showcases my work. She has a gift for taking an idea I only half articulate and giving it a clear, modern, confident form. What I did not expect was how much I would enjoy the process: she is generous with her talent, quick to champion my success as if it were her own, and somewhere along the way she went from collaborator to friend. Working with Catherine is one of the easiest and happiest yeses in my business."
"Catherine and the Team at SliiceXR are excellent to work with. They took the time to understand our needs, and execute our vision. Their constant support and patience in designing and adjusting a website that works for both our customers and employees has helped transform our business."
"I consider myself very fortunate to work with Catherine Oaks over the past few months. Catherine is unique in her ability to develop effective marketing strategies and a roadmap to get you there. Catherine is extremely professional and yet very personable and easy to work with. She personally goes the extra mile to work through issues that may crop up and she does not quit until a solution is found and implemented."
"I needed a website that captured me: a wicked combination of high energy, fun, and function. Catherine nailed it! LizGoodgold.com is crystal clear in its messaging and target thanks to Sliice Marketing; she bit into this project whole-heartedly and delivered. When you're ready for your website makeover, call Catherine!"
Other questions about content for Startups and Emerging Companies
does content marketing work for b2b
Content works when it carries a point of view a buyer remembers. Content written from a keyword list does not. I start with what you believe that the market needs to hear, and build the content program from there.
what is thought leadership content
Thought leadership is a position the company is willing to defend, published consistently, in the leader's own voice. Pick three or four subjects you can own and say something real about them.
Ready to talk?
SliiceXR handles content for Startups and Emerging Companies.