Does content marketing work for B2B entertainment, gaming and casinos?
For entertainment, gaming and casino brands asking whether B2B content can actually influence buyers.
You've published blog posts for a year. They read like a calendar of offers, not a point of view. Event bookers, partners and regulators each need something different from you, and none of them are getting it. No one shares them, and you can't point to a single deal they influenced.
Most B2B content in this industry is promotional because that's what's easy. You announce a new game, a tournament, a partnership. But buyers don't remember announcements. They remember a brand that took a stand on something that matters to their business. In entertainment and gaming, that might be how you think about responsible play, or what makes a venue worth booking, or why your platform is fairer than the rest. Without that, you're just another name in a trade publication.
Building a content program that actually moves deals takes more than a writer. It starts with deciding what you believe that the market needs to hear. That takes a few focused conversations with leadership. Then you need someone who can turn that into articles, pages and thought leadership that sound like you, not like a keyword list. The size of the job depends on how many audiences you serve and how many markets you operate in. A casino group with multiple properties, a game studio selling to operators, and a platform serving both players and partners each need different content architectures.
This week, stop writing anything new. Instead, list the three things you believe that no one else in your space is saying loudly enough. If you can't name them, you need to set your position before you write another word. That's where I come in. I work with CEOs and leadership teams to find that difference and build the content from there, through SliiceXR. Call me and we'll talk about what your buyers need to hear.
When your content carries a clear point of view, the right buyers pay attention. Event bookers remember why your venue matters. Operators understand why your game is different. Regulators see you know the rules. And your team stops guessing what to publish next, because the position does the work.
What our customers say
"Catherine was instrumental in establishing our website. Of greater import, she greatly aided us in gaining market awareness and capitalizing on the market recognition we already had. Besides the website, Catherine hosted a weekly podcast wherein we shared our views and insights regarding significant developments in our industry and their short- and long-term implications for our business and our clients."
"Catherine has been a core part of LifeActive Bio for the past five years. From the beginning, I was impressed by her trustworthiness, creativity, discipline, and exceptional marketing expertise. She has brought strategic thinking and original ideas to our PR, marketing, campaign strategy, channel development, and client initiatives, with a unique ability to see challenges from multiple dimensions. Catherine is one of the most professional marketing visionaries I’ve encountered, and her creativity is beyond compare. Her passion for art is reflected in the originality she brings to everything she does. Catherine is an incredibly valued member of our team."
"Catherine built my website, then rebuilt it as my consulting thesis sharpened. Each time, she turned a moving target into a brand that showcases my work. She has a gift for taking an idea I only half articulate and giving it a clear, modern, confident form. What I did not expect was how much I would enjoy the process: she is generous with her talent, quick to champion my success as if it were her own, and somewhere along the way she went from collaborator to friend. Working with Catherine is one of the easiest and happiest yeses in my business."
"Catherine and the Team at SliiceXR are excellent to work with. They took the time to understand our needs, and execute our vision. Their constant support and patience in designing and adjusting a website that works for both our customers and employees has helped transform our business."
"I consider myself very fortunate to work with Catherine Oaks over the past few months. Catherine is unique in her ability to develop effective marketing strategies and a roadmap to get you there. Catherine is extremely professional and yet very personable and easy to work with. She personally goes the extra mile to work through issues that may crop up and she does not quit until a solution is found and implemented."
"I needed a website that captured me: a wicked combination of high energy, fun, and function. Catherine nailed it! LizGoodgold.com is crystal clear in its messaging and target thanks to Sliice Marketing; she bit into this project whole-heartedly and delivered. When you're ready for your website makeover, call Catherine!"
Other questions about content for Entertainment, Gaming and Casinos
what is thought leadership content
Thought leadership is a position the company is willing to defend, published consistently, in the leader's own voice. Pick three or four subjects you can own and say something real about them.
ceo linkedin content
Post what you actually think about your industry, your customers and the decisions you make. Unfiltered beats polished. I help leaders find the subjects and the voice, and my team turns it into a rhythm.
Ready to talk?
SliiceXR handles content for Entertainment, Gaming and Casinos.