SEO for B2B: Found in Google and Cited by AI Assistants

Catherine Allibe-Oaks. Fractional CMO, brand strategist, growth advisor.

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SEO for B2B: Found in Google and Cited by AI Assistants

Every referral checks you out with a search before they call. Buyers ask Google and, increasingly, ChatGPT and the other assistants who to hire. SEO for a B2B company is about being found and believed for the specific problems you solve. My SliiceXR team builds the pages and the structure. I make sure they say the right thing.

SEO did not die when search became AI. The tactics changed. The goal did not. You still need to be the clearest answer for the questions your buyers ask, and the same pages that rank in Google are the ones the assistants cite.

Here is what B2B SEO comes down to. Google ranks pages, not companies. When a CEO types a problem and an industry, Google looks for a page about that. If your site has one services page that lists everything, there is no page to rank. The assistants work the same way. They name the companies that state clearly what they do, for whom, on pages they can read.

So the work is pages. One for each service. One for each industry you serve. One for each real question a buyer asks before they call. Written from the position so they make the case, and structured so a machine can read them. Then every page is indexed, a page written for the assistants is added, and every crawler visit is logged so you can watch it happen.

My SliiceXR team does the technical work and builds the pages. I make sure every one of them says what the company stands for. That is the part most SEO skips, and it is the part that makes the pages worth finding.

Our process

  1. Step 1
    Audit what is there
    Which pages exist, which are missing, what Google can and cannot read, and how the assistants currently describe you.
  2. Step 2
    Map the questions
    Every service, every industry and every real question your buyers search. That is the page plan.
  3. Step 3
    Build the pages
    One clear page per question, written from the position, structured so machines can read it as easily as people.
  4. Step 4
    Index and keep building
    Every page submitted for indexing, a page written for AI assistants, and a log of every crawler visit so you can see who is reading.

Why Choose Us

Customer reviews

★5.0 · 6 reviews
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★★★★★
Catherine has been a core part of LifeActive Bio for the past five years. From the beginning, I was impressed by her trustworthiness, creativity, discipline, and exceptional marketing expertise. She has brought strategic thinking and original ideas to our PR, marketing, campaign strategy, channel development, and client initiatives, with a unique ability to see challenges from multiple dimensions. Catherine is one of the most professional marketing visionaries I’ve encountered, and her creativity is beyond compare. Her passion for art is reflected in the originality she brings to everything she does. Catherine is an incredibly valued member of our team.
Dex Morris, Founder and CEO at LifeActive Bio· Client testimonial
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★★★★★
Catherine built my website, then rebuilt it as my consulting thesis sharpened. Each time, she turned a moving target into a brand that showcases my work. She has a gift for taking an idea I only half articulate and giving it a clear, modern, confident form. What I did not expect was how much I would enjoy the process: she is generous with her talent, quick to champion my success as if it were her own, and somewhere along the way she went from collaborator to friend. Working with Catherine is one of the easiest and happiest yeses in my business.
Sarah Marshall, Founder and CEO at Operations Architect· Client testimonial
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★★★★★
Catherine and the Team at SliiceXR are excellent to work with. They took the time to understand our needs, and execute our vision. Their constant support and patience in designing and adjusting a website that works for both our customers and employees has helped transform our business.
Andy Zafiropoulos, LibertyCFS· Client testimonial
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★★★★★
Catherine was instrumental in establishing our website. Of greater import, she greatly aided us in gaining market awareness and capitalizing on the market recognition we already had. Besides the website, Catherine hosted a weekly podcast wherein we shared our views and insights regarding significant developments in our industry and their short- and long-term implications for our business and our clients.
Joshua Barone, Principal Wealth Manager at Savvy· LinkedIn recommendation
Web Design and DevelopmentContent
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★★★★★
I consider myself very fortunate to work with Catherine Oaks over the past few months. Catherine is unique in her ability to develop effective marketing strategies and a roadmap to get you there. Catherine is extremely professional and yet very personable and easy to work with. She personally goes the extra mile to work through issues that may crop up and she does not quit until a solution is found and implemented.
Scott M. Cutler, Operations and Supply Chain Leader· LinkedIn recommendation
Brand Identity
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★★★★★
I needed a website that captured me: a wicked combination of high energy, fun, and function. Catherine nailed it! LizGoodgold.com is crystal clear in its messaging and target thanks to Sliice Marketing; she bit into this project whole-heartedly and delivered. When you're ready for your website makeover, call Catherine!
Liz Goodgold, Brand and Growth Strategist· LinkedIn recommendation
Web Design and Development

Frequently asked questions

Is SEO worth it for a B2B company that sells through relationships?

Yes. Every referral searches you before they call, and a growing share of buyers ask an AI assistant who to hire. Pages for the problems you solve close the referral faster and put you in the assistant's answer.

How do we show up in ChatGPT answers?

State clearly what you do and for whom, on pages the assistants can read. One page per service and industry, a clear position, and a site built for machines as well as people.

Is SEO dead now that search is AI?

No. The clicks moved, the job did not. Be the clearest answer to the questions your buyers ask. The pages that rank in Google are what the assistants cite.

What is included?

The audit, the page plan, the pages, the technical fixes, indexing of every page, a page written for AI assistants, and the crawler log. Book a conversation and I will walk you through what your site needs.

SEO by industry

The specific situations we handle in each industry. Tap one to see the full answers.

Banking and Lending
Biotech and Life Sciences
Construction, Electrical and Skilled Trades
Consumer Health, Beauty and Lifestyle
Entertainment, Gaming and Casinos
Financial Services and Fintech
Healthcare and Wellness
Manufacturing, Logistics and Industrial Technology
Professional and B2B Services
Startups and Emerging Companies
Technology and SaaS