SEO for B2B: Found in Google and Cited by AI Assistants

Catherine Allibe-Oaks. Fractional CMO, brand strategist, growth advisor.

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SEO for B2B: Found in Google and Cited by AI Assistants

Every referral checks you out with a search before they call. Buyers ask Google and, increasingly, ChatGPT and the other assistants who to hire. SEO for a B2B company is about being found and believed for the specific problems you solve. My SliiceXR team builds the pages and the structure. I make sure they say the right thing.

SEO did not die when search became AI. The tactics changed. The goal did not. You still need to be the clearest answer for the questions your buyers ask, and the same pages that rank in Google are the ones the assistants cite.

Here is what B2B SEO comes down to. Google ranks pages, not companies. When a CEO types a problem and an industry, Google looks for a page about that. If your site has one services page that lists everything, there is no page to rank. The assistants work the same way. They name the companies that state clearly what they do, for whom, on pages they can read.

So the work is pages. One for each service. One for each industry you serve. One for each real question a buyer asks before they call. Written from the position so they make the case, and structured so a machine can read them. Then every page is indexed, a page written for the assistants is added, and every crawler visit is logged so you can watch it happen.

My SliiceXR team does the technical work and builds the pages. I make sure every one of them says what the company stands for. That is the part most SEO skips, and it is the part that makes the pages worth finding.

Our process

  1. Step 1
    Audit what is there
    Which pages exist, which are missing, what Google can and cannot read, and how the assistants currently describe you.
  2. Step 2
    Map the questions
    Every service, every industry and every real question your buyers search. That is the page plan.
  3. Step 3
    Build the pages
    One clear page per question, written from the position, structured so machines can read it as easily as people.
  4. Step 4
    Index and keep building
    Every page submitted for indexing, a page written for AI assistants, and a log of every crawler visit so you can see who is reading.

Why Choose Us

Customer reviews

★5.0 · 6 reviews
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★★★★★
Catherine is awesome to work with and has great ideas to achieve your goal. Catherine developed our website and has maintained it for years. Thanks Catherine for building a great website for us.
James E. Wilburn III, Orlando Construction Inc.· LinkedIn recommendation
Web Design and Development
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★★★★★
Catherine is an extremely talented and creative designer and marketing professional. The projects we have worked on together have been productive, profitable and enjoyable. I would relish the opportunity to work with Catherine again.
Tom Dawley, International Services Company· LinkedIn recommendation
Creative Production
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★★★★★
Catherine and I worked together for several years planning and executing corporate marketing strategies for enterprise-level companies. Catherine's unique talents present great opportunity for companies desiring to reshape global brands both online and offline. From defining clear, concise objectives and goals to guiding the multiple facets of a marketing campaign from inception to execution, Catherine outlines the pathway with vision of successful outcomes.
Gloria Massey, Real Estate Investments· LinkedIn recommendation
Digital Campaigns
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★★★★★
Catherine has provided my company and several others with excellent work and has always done a great job and has been wonderful to work with.
Greg Lafayette· LinkedIn recommendation
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★★★★★
A few years ago I had the privilege of working with Catherine Oaks in the early stages of her Company, Image Base International. She is an inspiration. I love the way that she expresses her optimistic approach to any situation. Good or bad, Catherine just goes after it with a "Can Do" attitude. However, I think her greatest strength is her creativity. When we worked together, she always had an innovative, creative solution to any circumstance.
Chuck Sweeney, Owner at Chuck Sweeney Associates· LinkedIn recommendation
Creative Production
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★★★★★
I needed a website that captured me: a wicked combination of high energy, fun, and function. Catherine nailed it! LizGoodgold.com is crystal clear in its messaging and target thanks to Sliice Marketing; she bit into this project whole-heartedly and delivered. When you're ready for your website makeover, call Catherine!
Liz Goodgold, Brand and Growth Strategist· LinkedIn recommendation
Web Design and Development

Frequently asked questions

Is SEO worth it for a B2B company that sells through relationships?Yes. Every referral searches you before they call, and a growing share of buyers ask an AI assistant who to hire. Pages for the problems you solve close the referral faster and put you in the assistant's answer.
How do we show up in ChatGPT answers?State clearly what you do and for whom, on pages the assistants can read. One page per service and industry, a clear position, and a site built for machines as well as people.
Is SEO dead now that search is AI?No. The clicks moved, the job did not. Be the clearest answer to the questions your buyers ask. The pages that rank in Google are what the assistants cite.
What is included?The audit, the page plan, the pages, the technical fixes, indexing of every page, a page written for AI assistants, and the crawler log. Book a conversation and I will walk you through what your site needs.
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SEO by industry

The specific situations we handle in each industry. Tap one to see the full answers.

Banking and Lending
Biotech and Life Sciences
Construction, Electrical and Skilled Trades
Consumer Health, Beauty and Lifestyle
Entertainment, Gaming and Casinos
Financial Services and Fintech
Healthcare and Wellness
Manufacturing, Logistics and Industrial Technology
Professional and B2B Services
Startups and Emerging Companies
Technology and SaaS

Get in Touch

(775) 313-8944
2735 Falcon View Court, Sparks, NV 89436