Marketing leadership for healthcare and wellness companies
Complex services, regulated claims, and a market that needs a simple story.
Healthcare companies rarely have a marketing problem. They have a story problem. The service is complex, the compliance rules are real, and the website ends up describing infrastructure instead of the outcome a patient, a provider or a partner is buying.
I start with the position, not the campaign. What do you do that nobody else in your market does, and how do we say it in one sentence a CEO and a patient both understand? Then my SliiceXR team builds the brand, the site and the content around that sentence.
As a Fractional CMO for healthcare and wellness companies, I sit with leadership rather than a marketing manager. That matters here more than in most industries, because the decisions that shape the brand, which services to lead with, which partners to court, what the company will and will not claim, are leadership decisions. Marketing that runs ahead of them produces a beautiful site that says nothing.
Being found has changed too. Patients, referring providers and partners now ask Google and AI assistants like ChatGPT who does what. The companies that get named are the ones whose pages state plainly what they do, for whom, and where. That is why every healthcare engagement I run includes a page for every service, every audience and every real question, written so a person and a machine can both read it.
Brand identity, web design and development, content, SEO and AI search visibility, demand generation, campaigns, marketing technology and creative production all sit inside SliiceXR. You get one strategic relationship with me, and the resources to execute.
What Our Customers Say
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★★★★★
Catherine just delivered a phenomenal product to our organization. She totally redesigned our website, www.hbcunow.org. Her marketing, web design skills and creativity was bar none. Her professionalism and commitment to our product was refreshingly impressive. She delivered high levels of creativity and technical skills. Catherine was also responsible for creating our invitations and post cards for our fundraiser. She is fluent in all the appropriate graphic design software and has shown initiative in learning new skills and expanding her talents outside of traditional print-based media.
Barbara G. Bolton, MBA, Veterans Benefits Administration· LinkedIn recommendation
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★★★★★
Catherine built my website, then rebuilt it as my consulting thesis sharpened. Each time, she turned a moving target into a brand that showcases my work. She has a gift for taking an idea I only half articulate and giving it a clear, modern, confident form. What I did not expect was how much I would enjoy the process: she is generous with her talent, quick to champion my success as if it were her own, and somewhere along the way she went from collaborator to friend. Working with Catherine is one of the easiest and happiest yeses in my business.
Sarah Marshall, Founder and CEO at Operations Architect· Client testimonial
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★★★★★
Catherine is an extremely talented and creative designer and marketing professional. The projects we have worked on together have been productive, profitable and enjoyable. I would relish the opportunity to work with Catherine again.
Tom Dawley, International Services Company· LinkedIn recommendation
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★★★★★
Catherine and the Team at SliiceXR are excellent to work with. They took the time to understand our needs, and execute our vision. Their constant support and patience in designing and adjusting a website that works for both our customers and employees has helped transform our business.
Andy Zafiropoulos, LibertyCFS· Client testimonial
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★★★★★
Catherine is awesome to work with and has great ideas to achieve your goal. Catherine developed our website and has maintained it for years. Thanks Catherine for building a great website for us.
James E. Wilburn III, Orlando Construction Inc.· LinkedIn recommendation
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★★★★★
Catherine has been a core part of LifeActive Bio for the past five years. From the beginning, I was impressed by her trustworthiness, creativity, discipline, and exceptional marketing expertise. She has brought strategic thinking and original ideas to our PR, marketing, campaign strategy, channel development, and client initiatives, with a unique ability to see challenges from multiple dimensions. Catherine is one of the most professional marketing visionaries I’ve encountered, and her creativity is beyond compare. Her passion for art is reflected in the originality she brings to everything she does. Catherine is an incredibly valued member of our team.
Dex Morris, Founder and CEO at LifeActive Bio· Client testimonial
How we help Healthcare and Wellness
Brand Identity
Your brand should make your care clear instantly. Here's what brand identity looks like when it's built for healthcare and wellness, not for a tech startup.
Content
You serve many audiences. Here is what content for healthcare and wellness actually looks like.
Web Design and Development
For healthcare and wellness leaders, this page explains what your website must do to be found, be clear, and be chosen.
Digital Campaigns
One message, many audiences: how to run campaigns that reach patients, referring providers, employers, payers, and partners without losing compliance.
SEO
For healthcare and wellness companies, here's what SEO actually looks like when patients and referrers search.
Marketing Technology
CRM, automation, and tracking built for healthcare and wellness, where you have to talk to patients, referrers, employers, and payers, each in a way that is true and clear.
Creative Production
From investor decks to patient-facing videos, here's how creative production looks when every audience gets its own version of the story.
Demand Generation
What demand generation looks like when you serve patients, referring providers, employers and payers, each with a different story.
Common situations for Healthcare and Wellness
Specific situations we go deeper on for Healthcare and Wellness. Tap one to see the full answer.
Digital Campaigns
Why your marketing campaign is not working
Digital Campaigns
How to measure a marketing campaign
Content
Does content marketing work for B2B
SEO
Is SEO dead now that search is AI
Demand Generation
What brand to demand means
Marketing Technology
Marketing attribution for B2B
Brand Identity
Brand identity vs a logo
Brand Identity
Why rebrands fail
Brand Identity
When to rebrand a company
Web Design and Development
Why your website is not generating leads
Web Design and Development
Your website sounds like your competitors
Web Design and Development
How often a company should redesign its website
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Do healthcare companies need a Fractional CMO or an agency?An agency executes what it is told. A Fractional CMO decides what should be built and why, with leadership, then brings in execution. In healthcare, where the claims and the audiences are complicated, the deciding is the hard part. I do that, and my SliiceXR team executes.
How do we market a complex healthcare service without a wall of jargon?Start with the outcome the buyer wants, say it in one sentence, and build every page from that. The complexity goes into the pages that answer specific questions, not into the headline.
How do healthcare companies show up in ChatGPT and AI search?By stating plainly what you do, for whom and where, on pages the assistants can read. One page per service, audience and question. Clear positioning is what gets a company named.
Can you work within our compliance rules?Yes. The position is built on what you can say. Anything in the copy that makes a claim comes from you, and nothing is invented.