Content for Construction, Electrical and Skilled Trades
You have the project photos, crews, and reviews. Here is how to put them into words that get you verified and invited to bid.
You know your crews do good work. The photos and reviews sit in a folder or on a phone. But when a general contractor or developer checks you online, the site does not show it. They want proof before they add you to a bid list. So you look for content that puts the work in front of them.
For a construction, electrical, or skilled trades company, content that works starts with proof you already have. One clear page per service and per customer type. A general contractor looking for a commercial electrician should land on a page that shows those jobs, those crews, and those reviews. A developer checking out a pest control subcontractor should see the science and the results together. Buyers search by problem, service, and place. When each page is written from your position, not a keyword list, the right people find you, and AI assistants can name you when someone asks who to call.
Most trades companies have the proof but weak online presentation. Your project photos sit in someone's phone. Your reviews live on a third-party site. Your crews' best work is not on the pages a buyer checks before adding you to a bid list. You are also owner-led. That means you can decide which jobs you want more of before a word is written. That decision shapes the position. A commercial electrical contractor chasing repeat GC work needs different pages than one chasing retail fit-outs.
The scope depends on how many services and customer types you actually want. Fewer clear pages beat a long list of thin ones. A new site or a brand refresh makes the work bigger. Existing photos and reviews make it smaller. The real time goes into deciding your position and writing pages that show proof where it matters. If you want more of one kind of job, I build fewer, deeper pages. If you serve several distinct buyers, I build one clear page per buyer.
You start by telling me which work you want more of. I ask about the buyers you want, the jobs you would say yes to, and the proof you have. Then I map the pages you need, one per service and customer type. SliiceXR handles the writing, the structure, and the placement of photos and reviews. You review the pages in plain English. Once they go live, every service and every buyer has a clear, searchable page that shows your proof.
Your project photos and reviews sit on the exact pages a contractor or developer checks. A search for your service and your area finds a page that matches. Your sales calls start with a buyer who already trusts the work. Instead of explaining what you do, you talk about the job.
Common questions about content for Construction, Electrical and Skilled Trades
Post what you actually think about your industry, your customers and the decisions you make. Unfiltered beats polished. I help leaders find…
Read the full answerContent works when it carries a point of view a buyer remembers. Content written from a keyword list does not. I start with what you believe…
Read the full answerThought leadership is a position the company is willing to defend, published consistently, in the leader's own voice. Pick three or four sub…
Read the full answerWhat our customers say
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"Catherine built my website, then rebuilt it as my consulting thesis sharpened. Each time, she turned a moving target into a brand that showcases my work. She has a gift for taking an idea I only half articulate and giving it a clear, modern, confident form. What I did not expect was how much I would enjoy the process: she is generous with her talent, quick to champion my success as if it were her own, and somewhere along the way she went from collaborator to friend. Working with Catherine is one of the easiest and happiest yeses in my business."
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SliiceXR handles content for Construction, Electrical and Skilled Trades.