Marketing leadership for consumer health, beauty and lifestyle brands
Crowded shelves, crowded feeds. The brand has to stand for something.
Consumer brands in health, beauty and lifestyle fight for attention in the noisiest markets there are. Features and ingredients do not win that fight. A brand people recognize and believe in does.
I help founders and leadership teams define what the brand stands for, build the identity and the story around it, and run the content and campaigns that make people remember you. Strategy first, then the creative.
As a Fractional CMO for consumer health, beauty and lifestyle brands, I work with founders on the decision underneath everything else: what does this brand believe, and who is it for? The strongest brands in these categories do not sell products. They sell a belief system, and the product is how you join. Once that is clear, the identity, the content and the campaigns all have something to express.
Shoppers now ask AI assistants for recommendations the way they used to ask a friend, and the assistants name brands whose positioning and pages are clear. Being recognizable, specific and consistent across the site, the social channels and the retail listing is what gets a consumer brand remembered by people and cited by machines.
Brand identity, web design and development, content, SEO and AI search visibility, demand generation, campaigns, marketing technology and creative production all sit inside SliiceXR. One strategic relationship with me, and the resources to execute.
What Our Customers Say
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★★★★★
Catherine was instrumental in establishing our website. Of greater import, she greatly aided us in gaining market awareness and capitalizing on the market recognition we already had. Besides the website, Catherine hosted a weekly podcast wherein we shared our views and insights regarding significant developments in our industry and their short- and long-term implications for our business and our clients.
Joshua Barone, Principal Wealth Manager at Savvy· LinkedIn recommendation
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★★★★★
Catherine built my website, then rebuilt it as my consulting thesis sharpened. Each time, she turned a moving target into a brand that showcases my work. She has a gift for taking an idea I only half articulate and giving it a clear, modern, confident form. What I did not expect was how much I would enjoy the process: she is generous with her talent, quick to champion my success as if it were her own, and somewhere along the way she went from collaborator to friend. Working with Catherine is one of the easiest and happiest yeses in my business.
Sarah Marshall, Founder and CEO at Operations Architect· Client testimonial
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★★★★★
Catherine is awesome to work with and has great ideas to achieve your goal. Catherine developed our website and has maintained it for years. Thanks Catherine for building a great website for us.
James E. Wilburn III, Orlando Construction Inc.· LinkedIn recommendation
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★★★★★
Catherine is a very unique and special marketer who can help identify opportunities for improvement in traditional and digital media. She is both gracious and graceful in providing innovative insight others may overlook. Forever hardworking and constantly motivated to excel. If you are looking for that quintessential person to complement your business or marketing endeavors, Catherine is the one.
Russell A. Johnson, Creative Director and Advertising Consultant· LinkedIn recommendation
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★★★★★
Catherine has provided my company and several others with excellent work and has always done a great job and has been wonderful to work with.
Greg Lafayette· LinkedIn recommendation
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★★★★★
Catherine and I worked together for several years planning and executing corporate marketing strategies for enterprise-level companies. Catherine's unique talents present great opportunity for companies desiring to reshape global brands both online and offline. From defining clear, concise objectives and goals to guiding the multiple facets of a marketing campaign from inception to execution, Catherine outlines the pathway with vision of successful outcomes.
Gloria Massey, Real Estate Investments· LinkedIn recommendation
How we help Consumer Health, Beauty and Lifestyle
Brand Identity
This is what a full brand identity looks like for your business. Not a logo. A system your team can use every day.
Content
The full answer on what articles, pages and thought leadership look like for a consumer health, beauty and lifestyle brand.
Web Design and Development
Your health, beauty or lifestyle brand deserves a website that builds trust and drives sales. Here's what that looks like, and how it gets built.
Marketing Technology
Your brand sells a belief system, not just a product. Here's how CRM and marketing automation help you build recognition and see what's working.
SEO
You want to show up where buyers ask for recommendations, on Google and in AI assistants. Here is how SEO works for a consumer health, beauty or lifestyle brand.
Digital Campaigns
You lead a consumer health, beauty or lifestyle brand. Here is how digital campaigns build the belief that turns strangers into customers.
Creative Production
What design, video, and sales materials look like when your brand has one voice across every customer touchpoint.
Demand Generation
For leaders who know features don't win. You need a brand people recognize and trust, then campaigns that turn that into real demand.
Common situations for Consumer Health, Beauty and Lifestyle
Specific situations we go deeper on for Consumer Health, Beauty and Lifestyle.
Web Design and Development
Why your website is not generating leads
Web Design and Development
Your website sounds like your competitors
Content
Does content marketing work for B2B
Content
What a CEO should post on LinkedIn
SEO
How to show up in ChatGPT answers
Creative Production
What an investor pitch deck should include
Digital Campaigns
Why your marketing campaign is not working
Marketing Technology
Do we need a CRM
Brand Identity
Brand identity vs a logo
Brand Identity
Why rebrands fail
Brand Identity
When to rebrand a company
Web Design and Development
How often a company should redesign its website
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Read more →Frequently asked questions
Our product is better. Why is the brand not growing?Because better is not a position. A brand grows when people recognize it and believe in what it stands for. Decide that first, then the product has a story to live inside.
What does a Fractional CMO do for a consumer brand?Sits with the founders, sets what the brand stands for and who it is for, and directs the identity, content and campaigns so they all express the same idea.
How do consumer brands get recommended by AI assistants?Clear positioning, consistent pages and a specific audience. Assistants name brands whose sites say plainly what they are and who they are for.
Do you run the social and the campaigns?My SliiceXR team runs them. I set the strategy and keep every channel on the same message.