Marketing leadership for construction, electrical and skilled trades companies
Real work, real crews, and a brand that finally matches the quality.
Trades and construction companies usually have the best proof and the worst marketing. The work speaks for itself on site, and then the website undersells it with a stock photo and a list of services.
I help owners and leadership teams put the real company on the page: what you do differently, who you do it for, and why a general contractor, a developer or a facility owner should call you first. Then my SliiceXR team builds the brand, the site and the pages that bring the right calls.
As a Fractional CMO for construction, electrical and skilled trades companies, I work with the owner on the business decisions marketing depends on: which kind of work the company wants more of, which customers pay well and come back, and what the company should be known for in its market. Most trades companies have never written that down. Once it is written, the website, the truck, the proposal and the site sign all say the same thing.
Buyers search by the problem, the service and the place, and a growing number ask AI assistants who to call. The companies that get named have a clear page for each service, each customer type and each real question. My SliiceXR team builds that structure so a general contractor and an assistant can both find you.
Brand identity, web design and development, content, SEO and AI search visibility, demand generation, campaigns, marketing technology and creative production all sit inside SliiceXR. One strategic relationship with me, and the resources to execute.
What Our Customers Say
“
★★★★★
Catherine has provided my company and several others with excellent work and has always done a great job and has been wonderful to work with.
Greg Lafayette· LinkedIn recommendation
“
★★★★★
Catherine is awesome to work with and has great ideas to achieve your goal. Catherine developed our website and has maintained it for years. Thanks Catherine for building a great website for us.
James E. Wilburn III, Orlando Construction Inc.· LinkedIn recommendation
“
★★★★★
Catherine has been a core part of LifeActive Bio for the past five years. From the beginning, I was impressed by her trustworthiness, creativity, discipline, and exceptional marketing expertise. She has brought strategic thinking and original ideas to our PR, marketing, campaign strategy, channel development, and client initiatives, with a unique ability to see challenges from multiple dimensions. Catherine is one of the most professional marketing visionaries I’ve encountered, and her creativity is beyond compare. Her passion for art is reflected in the originality she brings to everything she does. Catherine is an incredibly valued member of our team.
Dex Morris, Founder and CEO at LifeActive Bio· Client testimonial
“
★★★★★
I needed a website that captured me: a wicked combination of high energy, fun, and function. Catherine nailed it! LizGoodgold.com is crystal clear in its messaging and target thanks to Sliice Marketing; she bit into this project whole-heartedly and delivered. When you're ready for your website makeover, call Catherine!
Liz Goodgold, Brand and Growth Strategist· LinkedIn recommendation
“
★★★★★
A few years ago I had the privilege of working with Catherine Oaks in the early stages of her Company, Image Base International. She is an inspiration. I love the way that she expresses her optimistic approach to any situation. Good or bad, Catherine just goes after it with a "Can Do" attitude. However, I think her greatest strength is her creativity. When we worked together, she always had an innovative, creative solution to any circumstance.
Chuck Sweeney, Owner at Chuck Sweeney Associates· LinkedIn recommendation
“
★★★★★
Catherine is a very unique and special marketer who can help identify opportunities for improvement in traditional and digital media. She is both gracious and graceful in providing innovative insight others may overlook. Forever hardworking and constantly motivated to excel. If you are looking for that quintessential person to complement your business or marketing endeavors, Catherine is the one.
Russell A. Johnson, Creative Director and Advertising Consultant· LinkedIn recommendation
How we help Construction, Electrical and Skilled Trades
Web Design and Development
Your projects, crews, and reviews deserve a website that shows them off and brings in the right commercial buyers.
Brand Identity
You need a name, a mark, and a voice that fit a skilled trade. Not a logo exercise. A brand your team can actually use. Here's what that looks like.
Demand Generation
You have the proof in your projects. Let's turn that into qualified opportunities for your commercial bids.
Digital Campaigns
See how digital campaigns help construction, electrical, and skilled trades get found by buyers who check you online first.
Marketing Technology
This page shows how CRM, automation, and tracking work for trades companies that already have proof but weak online presence.
Creative Production
You have proof of good work. This page covers how creative production presents it so buyers see it.
Content
You have the project photos, crews, and reviews. Here is how to put them into words that get you verified and invited to bid.
SEO
Your project photos and reviews are proof. This page shows how to make them show up when buyers search, so they find you first.
Common situations for Construction, Electrical and Skilled Trades
Specific situations we go deeper on for Construction, Electrical and Skilled Trades. Tap one to see the full answer.
Web Design and Development
Why your website is not generating leads
SEO
Is SEO worth it for a B2B company
SEO
Is SEO dead now that search is AI
Creative Production
What an investor pitch deck should include
Creative Production
When a corporate video is worth making
Demand Generation
Demand generation vs lead generation
Demand Generation
What brand to demand means
Marketing Technology
Do we need a CRM
Brand Identity
When to rebrand a company
Brand Identity
Why rebrands fail
Brand Identity
Brand identity vs a logo
Web Design and Development
Your website sounds like your competitors
Recent Articles
Why Most Rebrands Fail (And It's Not the Design)
You've seen expensive rebrands that changed nothing but the colors. Rebrands fail when companies start with design instead of strategy. Here's what to do first.
Read more →
The Fractional CMO Market Grew 4-5x Since 2020: Here's Why Your Company Needs One Now
The fractional CMO market has grown 4-5x since 2020, driven by demand that continues to outpace supply in specialized industries. For CEOs whose marketing strategy hasn't kept pace with business evolution, this shift means access to world-class strategic leadership is now within reach.
Read more →
Why B2B Companies Execute Marketing Without Strategy (And What to Do Instead)
Your team is busy. Campaigns launch, content publishes, ads run. But nothing moves the needle. The problem isn't execution, it's the absence of strategy guiding it. Here's how to stop the waste and start building real competitive advantage.
Read more →
The Only 4 Reasons a Construction Company Should Make a Corporate Video
Everyone says you need a corporate video. But most of them go unwatched. The real question isn't whether to make one, it's whether you have a story worth telling. Here's when video actually matters for construction companies.
Read more →
Why Your Banking Leads Aren't Qualified: The Real Problem Isn't Lead Volume
Marketing celebrates the lead count. Sales says none of them are real. The problem isn't that you're generating too few leads, it's that you haven't agreed on what a qualified lead actually is, and your positioning is too broad to attract the right ones.
Read more →
Why Your Marketing Looks Like Everyone Else's, And How to Fix It
Your website sounds like your competitors. Your marketing activity isn't connected to a clear strategy. You're spending money without seeing real business impact. This isn't a campaign problem, it's a leadership problem.
Read more →Frequently asked questions
We get work by word of mouth. Do we need marketing?Word of mouth still gets checked online. A general contractor or facility owner will look you up before adding you to a bid. A site that shows the real company keeps you on the list.
What kind of work should we market for?The work you want more of, from the customers who pay well and come back. That decision comes first. I make it with the owner, then the marketing follows.
How do trades companies show up in AI assistant answers?Clear pages for each service, each customer type and each place you serve, with your real proof on them. Assistants cite companies whose pages say plainly what they do and where.
Can you work with the photos and reviews we already have?Yes. Real project photos and real reviews are the best proof a trades company has. My SliiceXR team structures them onto the pages they support. Nothing is staged or invented.