My work

Case studies.

The problem. What I saw. What we changed. What happened.

LifeActive Bio

The challenge
A breakthrough molecular delivery platform with enormous potential across multiple industries, but a highly technical story that was difficult for partners, investors and the broader market to immediately understand.
What I saw
LifeActive Bio was not simply developing another biotech product. Its XnanodeX™ platform represented a technology with potential applications across nutraceuticals, cosmetics and personal care, pharma and mental health, veterinary health, functional beverages, and defense and human performance. The opportunity was much bigger than any single product or market.
The strategic shift
From presenting complex biotechnology to positioning LifeActive Bio as a platform capable of enabling innovation across industries. The science remained at the center. But the story moved from how the technology works to what the technology could make possible.
What we created
A complete brand and digital strategy designed to make sophisticated science understandable without diminishing its significance. We developed the positioning, messaging architecture, website experience, industry segmentation, leadership communications, partner and investor messaging, PR and marketing initiatives, and a broader narrative positioning LifeActive Bio as a platform for collaboration and commercialization.
The outcome
A clearer, more sophisticated market presence that connects the science to its commercial potential, giving prospective partners, investors and industry leaders a much faster understanding of what LifeActive Bio is, where the technology can be applied, and why the platform matters.
The position
One breakthrough platform. A world of possibilities.

Axentra Health

The challenge
A sophisticated healthcare infrastructure with no simple, compelling story for the businesses it wanted to attract.
What I saw
A powerful healthcare ecosystem connecting licensed providers, pharmacy fulfillment, technology and compliance, but a value proposition buried beneath medical, regulatory and operational complexity.
The strategic shift
From selling healthcare services to presenting a turnkey Health Hub business model.
What we created
A complete B2B positioning and messaging architecture for Axentra Health built around a radically simpler proposition: businesses provide a small amount of space; Axentra provides and operates the healthcare infrastructure behind the experience.
The outcome
A new brand and digital presence that translates a complex healthcare model into a clear business proposition, giving fitness and wellness operators an immediate understanding of what Axentra does, why it matters and what is required of them.
The position
We pay you to add a premium health benefit your members already want

AccuSpeech

The challenge
Competing in enterprise warehouse automation against larger, more complex systems while undercommunicating the architectural advantage that made the product different.
What I saw
A remarkably simple idea hiding inside highly technical messaging: AccuSpeech could add voice, scanning and barcode automation to an existing WMS without servers, middleware or backend WMS changes.
The strategic shift
From selling voice software to positioning AccuSpeech as a device-based WMS automation platform that improves the system companies already own.
What we created
A sharper brand and messaging architecture for AccuSpeech centered around the power of the “zeros”: zero server infrastructure, no middleware, no backend changes and deployment measured in weeks rather than months. The story expanded beyond voice to voice + scanning + barcode automation and, increasingly, multimodal voice + vision + scanning workflows.
The outcome
A much clearer enterprise value proposition that makes AccuSpeech’s technical differentiation immediately understandable and connects its architecture directly to deployment speed, productivity and ROI.
The position
Enterprise results. Without the enterprise complexity.

LibertyCFS

The challenge
Standing out in a crowded freight market where providers often appear interchangeable and purchasing decisions default to price.
What I saw
A veteran-owned logistics business with deep expertise in time-sensitive trade show and convention freight, but a story that did not fully communicate the value of specialized, high-touch execution.
The strategic shift
From selling freight transportation to positioning LibertyCFS as a specialized event-logistics partner where reliability, coordination and show readiness matter more than commodity shipping rates.
What we created
A refreshed B2B positioning and messaging strategy for LibertyCFS centered on show-ready execution and partnership opportunities with venues, contractors, exhibitors and other organizations within the event ecosystem.
The outcome
A stronger, more differentiated story that shifts the conversation away from freight as a commodity and toward the business value of specialized expertise, accountability and dependable execution.
The position
Flawless trade show freight, on time and intact.

Ennoconn

The challenge
A global technology company with an enormous ecosystem of industrial computing, manufacturing, cloud, AIoT and system-integration capabilities, but a digital presence that made the breadth and complexity of the organization difficult to communicate as one compelling story.
What I saw
Ennoconn was much more than an industrial computer manufacturer. The company had evolved into a global technology ecosystem spanning embedded technology, design and manufacturing, system integration, cloud services and digital transformation, supported by strategic relationships including Foxconn and Google Cloud. The challenge wasn't a lack of capability. It was making all of those capabilities feel connected, understandable and relevant to enterprise customers.
The strategic shift
From presenting a collection of technologies, products and services to telling the story of an integrated digital-transformation ecosystem. Instead of asking visitors to understand every individual capability first, the new narrative showed how Ennoconn could bring hardware, software, cloud, manufacturing and system integration together to solve larger enterprise challenges.
What we created
We rebuilt Ennoconn's global website and helped translate a highly complex technology portfolio into a clearer, more contemporary digital experience. The work brought together brand storytelling, messaging, content architecture, solution positioning and visual presentation, giving customers and partners a more intuitive way to understand Ennoconn's capabilities, markets, partnerships and digital-transformation vision. The new site became more than a corporate website. It became the digital expression of where Ennoconn was going as a company. Ennoconn's launch announcement described the new website, branding, tools and resources as part of its transformation and specifically credited Sliice Marketing with crafting and designing the site.
The outcome
A modernized global digital presence that gave Ennoconn a stronger platform for communicating its evolution from traditional industrial computing and manufacturing toward integrated cloud, AIoT and digital-transformation solutions. Customers and strategic partners could more quickly understand not only what Ennoconn offered, but how its technologies and capabilities worked together.
The position
From industrial technology to intelligent transformation.

Operations Architect

The challenge
Differentiating a strategic operations consultancy in a market filled with generic process consulting, productivity coaching and rigid corporate frameworks.
What I saw
A much more valuable proposition: helping founders build the operational infrastructure required to scale without introducing bureaucracy that destroys the agility that made the company successful in the first place.
The strategic shift
From transactional operations consulting to architecting agile, scalable operating systems.
What we created
A differentiated positioning, brand narrative and service architecture for Operations Architect built around lean operating systems, scalable workflows, execution clarity and “just enough” infrastructure for each stage of growth. That positioning is now reflected in the company’s startup offering and Minimum Viable Infrastructure approach.
The outcome
A clearer market position that separates Operations Architect from traditional consultants and connects operational discipline with the thing founders actually want: the ability to grow without creating chaos.
The position
We design blueprints that transform chaos into clarity.

LendlyX

The challenge
A powerful fraud-detection and verification technology entering a lending market already crowded with point solutions for inspections, documents, photos and risk, making it easy to be perceived as simply another fraud tool.
What I saw
Something much bigger: not another tool for checking individual pieces of a loan file, but the potential to create an intelligence layer between fragmented lending evidence and the people responsible for putting capital at risk.
The strategic shift
From fraud detection to trust infrastructure for lending, moving the conversation from catching bad actors to giving lenders verified evidence before capital moves.
What we created
A category strategy and brand narrative for LendlyX centered on evidence, verification, intelligence and defensible decision-making. The positioning expands the story beyond individual photos or inspections to connect borrower information, documents, property evidence, budgets, risk signals and decision history into one verification layer.
The outcome
A fundamentally broader story: LendlyX is no longer positioned simply around detecting fraud. It is being built and presented as the intelligence layer behind lending decisions, giving lenders greater visibility into what’s real while keeping judgment and the final lending decision with the lender.
The position
Every lending decision deserves evidence.

Enhanced Electrical

The challenge
A highly experienced electrical contractor operating in a competitive Northern Nevada market, but with a digital presence that did not fully communicate the company's capabilities, professionalism or the caliber of commercial work it could handle.
What I saw
Enhanced Electrical had the experience and technical expertise. What was missing was a brand and marketing presence that reflected it. The opportunity was to elevate the company beyond the crowded field of general electrical contractors and make its commercial capabilities immediately clear to businesses, property managers, contractors and other decision-makers.
The strategic shift
From presenting Enhanced Electrical as an electrical services company to positioning it as a trusted commercial electrical partner for businesses throughout Northern Nevada. The focus shifted from simply listing services to communicating expertise, reliability, responsiveness and the ability to support complex commercial projects.
What we created
A complete digital marketing foundation built around commercial growth. We refined the positioning and messaging, developed a stronger website experience, created an ongoing SEO and content strategy, optimized local search visibility, strengthened Google Business Profile content, and built industry-specific educational content designed around the questions commercial prospects are actually searching for. Rather than treating the website, SEO, content and local presence as separate initiatives, we connected them into one integrated marketing system.
The outcome
A stronger and more professional digital presence with increased search visibility and a growing body of authoritative content supporting the company's commercial expertise. Enhanced Electrical can now be discovered not simply by people looking for an electrician, but by businesses searching for the specific commercial electrical services and expertise the company provides.
The position
Commercial electrical expertise. Built for business.
What clients say

Catherine has been a core part of LifeActive Bio for the past five years. From the beginning, I was impressed by her trustworthiness, creativity, discipline, and exceptional marketing expertise. She has brought strategic thinking and original ideas to our PR, marketing, campaign strategy, channel development, and client initiatives, with a unique ability to see challenges from multiple dimensions. Catherine is one of the most professional marketing visionaries I’ve encountered, and her creativity is beyond compare. Her passion for art is reflected in the originality she brings to everything she does. Catherine is an incredibly valued member of our team.

Dex MorrisFounder and CEO, LifeActive Bio

Catherine built my website, then rebuilt it as my consulting thesis sharpened. Each time, she turned a moving target into a brand that showcases my work. She has a gift for taking an idea I only half articulate and giving it a clear, modern, confident form. What I did not expect was how much I would enjoy the process: she is generous with her talent, quick to champion my success as if it were her own, and somewhere along the way she went from collaborator to friend. Working with Catherine is one of the easiest and happiest yeses in my business.

Sarah MarshallFounder and CEO, Operations Architect, author of The Operating Edge

Catherine and the Team at SliiceXR are excellent to work with. They took the time to understand our needs, and execute our vision. Their constant support and patience in designing and adjusting a website that works for both our customers and employees has helped transform our business.

Andy ZafiropoulosLibertyCFS

Catherine was instrumental in establishing our website. Of greater import, she greatly aided us in gaining market awareness and capitalizing on the market recognition we already had. Besides the website, Catherine hosted a weekly podcast wherein we shared our views and insights regarding significant developments in our industry and their short- and long-term implications for our business and our clients.

Joshua BaronePrincipal Wealth Manager, Savvy

I consider myself very fortunate to work with Catherine Oaks over the past few months. Catherine is unique in her ability to develop effective marketing strategies and a roadmap to get you there. Catherine is extremely professional and yet very personable and easy to work with. She personally goes the extra mile to work through issues that may crop up and she does not quit until a solution is found and implemented.

Scott M. CutlerOperations and Supply Chain Leader

I needed a website that captured me: a wicked combination of high energy, fun, and function. Catherine nailed it! LizGoodgold.com is crystal clear in its messaging and target thanks to Sliice Marketing; she bit into this project whole-heartedly and delivered. When you're ready for your website makeover, call Catherine!

Liz GoodgoldBrand and Growth Strategist

I have had the pleasure of working with Catherine and SLIICE Marketing for the last 8 months, I have found her to be smart, hardworking, and very knowledgeable. Catherine is professional and easy to work with, she understands marketing, branding, and how to put her clients in a winning position. I encourage you to have a discussion with her.

Patrick SpargurSales Consultant, CarMax

Ms. Oaks has worked extremely hard to develop an identity for my brand. As an author and business owner, it is extremely hard to build your brand while also establishing an identity with your audience. Ms. Oaks and her team helped me to hone in on my audience and provide me with a detailed analysis (color scheme, brand messaging, etc.) to build my brand and establish myself as a reputable name in my industry. Her keen eye for detail and willingness to go the extra mile has allowed me to focus more on other aspects of my brand and business while also ensuring that my messaging and brand is consistent and headed in the right direction.

Jae Davis, MBAAuthor and Experiential Marketing Consultant

Catherine just delivered a phenomenal product to our organization. She totally redesigned our website, www.hbcunow.org. Her marketing, web design skills and creativity was bar none. Her professionalism and commitment to our product was refreshingly impressive. She delivered high levels of creativity and technical skills. Catherine was also responsible for creating our invitations and post cards for our fundraiser. She is fluent in all the appropriate graphic design software and has shown initiative in learning new skills and expanding her talents outside of traditional print-based media.

Barbara G. Bolton, MBAVeterans Benefits Administration

Catherine and I worked together for several years planning and executing corporate marketing strategies for enterprise-level companies. Catherine's unique talents present great opportunity for companies desiring to reshape global brands both online and offline. From defining clear, concise objectives and goals to guiding the multiple facets of a marketing campaign from inception to execution, Catherine outlines the pathway with vision of successful outcomes.

Gloria MasseyReal Estate Investments

Catherine is a very unique and special marketer who can help identify opportunities for improvement in traditional and digital media. She is both gracious and graceful in providing innovative insight others may overlook. Forever hardworking and constantly motivated to excel. If you are looking for that quintessential person to complement your business or marketing endeavors, Catherine is the one.

Russell A. JohnsonCreative Director and Advertising Consultant

Catherine is an extremely talented and creative designer and marketing professional. The projects we have worked on together have been productive, profitable and enjoyable. I would relish the opportunity to work with Catherine again.

Tom DawleyInternational Services Company

I've had the ongoing pleasure of working with Catherine on many projects and it's been a genuine delight. She is a wonderful, creative person with a deep appreciation for and understanding of marketing.

Rick Sametz

Catherine has provided my company and several others with excellent work and has always done a great job and has been wonderful to work with.

Greg Lafayette

A few years ago I had the privilege of working with Catherine Oaks in the early stages of her Company, Image Base International. She is an inspiration. I love the way that she expresses her optimistic approach to any situation. Good or bad, Catherine just goes after it with a "Can Do" attitude. However, I think her greatest strength is her creativity. When we worked together, she always had an innovative, creative solution to any circumstance.

Chuck SweeneyOwner, Chuck Sweeney Associates

Catherine is awesome to work with and has great ideas to achieve your goal. Catherine developed our website and has maintained it for years. Thanks Catherine for building a great website for us.

James E. Wilburn IIIOrlando Construction Inc.

Legacy Bank has been supported by Catherine and her amazing team at SliiceXR for the past 2 years. She is unbelievably responsive, creative, forward-thinking, an inspiring individual and thinks about growth of the business constantly. Catherine adds tremendous value and makes working on marketing projects such as social media, SEO optimization, event planning, developing the brand, digital screens, ad creation and writing amazing articles to name just a few an absolute breeze.

Kathy GonzalesChief Banking Officer, Legacy Bank
Earlier engagements
AIS, a Foxconn companyAltos BankAtlantis CasinoBoise International AirportBotanxBusiness SuperfansClear DemandEcological EngineersEndeavor BankFisheezFoxconnGerard RamalhoGreen River SolarGuardGuysIntegro BankKimaruLegacy BankLegacy Insurance GroupPacific Energy AlternativesPacific Wires & CablePeppermill Casino & SpaReno/Tahoe International AirportSafety SquadsSummit EnergyWynyki Alston FoundationYouth Excellence

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