What a CEO should post on LinkedIn in technology and SaaS
You're a technology and SaaS founder who needs to show up on LinkedIn. Here's how to get the right content out, without sounding like a brochure.
Technology and SaaS companies rely on LinkedIn for buyers and founders. But most CEO posts read like a brochure your team drafted. You know you need to be visible, but you don't know what to say that sounds like you, not your website copy.
Most technology and SaaS CEOs I meet have outgrown their original story. The website still talks about the first product, but sales is already selling version three. Your LinkedIn posts get caught in the gap. You put out safe, polished content that doesn't match who you really are or what you actually think. Buyers now research through AI assistants and comparison queries before a demo, so your posts need to show real thinking, not just features.
Getting you posting what you actually think takes a few conversations and a rhythm. It depends on how clear you are on your point of view. If you already have strong opinions but just don't write them down, it's faster. If you need to work through your position first, that's a bigger lift. My team handles the writing and cadence.
Don't let your team draft another post that sounds like a press release. Instead, write down three things you believe about your industry that your competitors won't say. That's your starting material. If you want help turning that into a consistent LinkedIn presence, I can work with you to find your voice and build the rhythm. SliiceXR then produces the posts.
When it's right, your LinkedIn feed feels like you. Buyers and peers see the real person behind the company. You get inbound conversations that matter, not just likes. Your posts do the work of qualifying who you should talk to.
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"I consider myself very fortunate to work with Catherine Oaks over the past few months. Catherine is unique in her ability to develop effective marketing strategies and a roadmap to get you there. Catherine is extremely professional and yet very personable and easy to work with. She personally goes the extra mile to work through issues that may crop up and she does not quit until a solution is found and implemented."
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Other questions about content for Technology and SaaS
does content marketing work for b2b
Content works when it carries a point of view a buyer remembers. Content written from a keyword list does not. I start with what you believe that the market needs to hear, and build the content program from there.
what is thought leadership content
Thought leadership is a position the company is willing to defend, published consistently, in the leader's own voice. Pick three or four subjects you can own and say something real about them.
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SliiceXR handles content for Technology and SaaS.