What a biotech CEO should post on LinkedIn
For CEOs in biotech and life sciences who need content that sounds like them, not a press release.
Your board tells you to post on LinkedIn. Your comms team sends you drafts. They’re polished, but they don’t sound like you. In biotech and life sciences, you’re talking to investors, partners, and customers at once. Each one needs to hear something different. You need posts that translate the science without turning it into a brochure.
You know you should be visible on LinkedIn. Your team drafts posts, but they sound like a brochure. In biotech, you’re talking to investors, partners, and customers all at once. Each audience needs its own version of the story. Your scientists write for peers. The marketing job is translation without diluting the science. Most posts end up sounding like a press release. You end up sounding like every other biotech CEO.
This isn’t a six-month content calendar. It’s a rhythm. A few posts a week that sound like you. The work depends on how much of your thinking is already written down and how much translation your science needs. If you have slide decks and investor letters, we pull from those. If you’re starting fresh, it takes a bit more time to find the voice. But it’s not a massive campaign. It’s short, sharp posts.
Call me. I’ll listen to how you talk about your company. I’ll find the three subjects you should be posting about this month. My team at SliiceXR turns them into a rhythm of posts. No brochures. No jargon. Just you, unfiltered. I’ve done this for biotech companies like LifeActive Bio. You don’t need more content. You need content that sounds like you.
You open LinkedIn. You see your name on a post that sounds exactly like you. Investors, partners, and customers read it and remember you. Your position is clear. You’re not just another biotech CEO. You’re the one they cite.
What our customers say
"Catherine was instrumental in establishing our website. Of greater import, she greatly aided us in gaining market awareness and capitalizing on the market recognition we already had. Besides the website, Catherine hosted a weekly podcast wherein we shared our views and insights regarding significant developments in our industry and their short- and long-term implications for our business and our clients."
"Catherine has been a core part of LifeActive Bio for the past five years. From the beginning, I was impressed by her trustworthiness, creativity, discipline, and exceptional marketing expertise. She has brought strategic thinking and original ideas to our PR, marketing, campaign strategy, channel development, and client initiatives, with a unique ability to see challenges from multiple dimensions. Catherine is one of the most professional marketing visionaries I’ve encountered, and her creativity is beyond compare. Her passion for art is reflected in the originality she brings to everything she does. Catherine is an incredibly valued member of our team."
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"Catherine and the Team at SliiceXR are excellent to work with. They took the time to understand our needs, and execute our vision. Their constant support and patience in designing and adjusting a website that works for both our customers and employees has helped transform our business."
"I consider myself very fortunate to work with Catherine Oaks over the past few months. Catherine is unique in her ability to develop effective marketing strategies and a roadmap to get you there. Catherine is extremely professional and yet very personable and easy to work with. She personally goes the extra mile to work through issues that may crop up and she does not quit until a solution is found and implemented."
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Other questions about content for Biotech and Life Sciences
does content marketing work for b2b
Content works when it carries a point of view a buyer remembers. Content written from a keyword list does not. I start with what you believe that the market needs to hear, and build the content program from there.
what is thought leadership content
Thought leadership is a position the company is willing to defend, published consistently, in the leader's own voice. Pick three or four subjects you can own and say something real about them.
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SliiceXR handles content for Biotech and Life Sciences.