What a biotech CEO should post on LinkedIn
For CEOs in biotech and life sciences who need content that sounds like them, not a press release.
Your board tells you to post on LinkedIn. Your comms team sends you drafts. They’re polished, but they don’t sound like you. In biotech and life sciences, you’re talking to investors, partners, and customers at once. Each one needs to hear something different. You need posts that translate the science without turning it into a brochure.
You know you should be visible on LinkedIn. Your team drafts posts, but they sound like a brochure. In biotech, you’re talking to investors, partners, and customers all at once. Each audience needs its own version of the story. Your scientists write for peers. The marketing job is translation without diluting the science. Most posts end up sounding like a press release. You end up sounding like every other biotech CEO.
This isn’t a six-month content calendar. It’s a rhythm. A few posts a week that sound like you. The work depends on how much of your thinking is already written down and how much translation your science needs. If you have slide decks and investor letters, we pull from those. If you’re starting fresh, it takes a bit more time to find the voice. But it’s not a massive campaign. It’s short, sharp posts.
Call me. I’ll listen to how you talk about your company. I’ll find the three subjects you should be posting about this month. My team at SliiceXR turns them into a rhythm of posts. No brochures. No jargon. Just you, unfiltered. I’ve done this for biotech companies like LifeActive Bio. You don’t need more content. You need content that sounds like you.
You open LinkedIn. You see your name on a post that sounds exactly like you. Investors, partners, and customers read it and remember you. Your position is clear. You’re not just another biotech CEO. You’re the one they cite.
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Other questions about content for biotech and life sciences
does content marketing work for b2b
Content works when it carries a point of view a buyer remembers. Content written from a keyword list does not. I start with what you believe that the market needs to hear, and build the content program from there.
what is thought leadership content
Thought leadership is a position the company is willing to defend, published consistently, in the leader's own voice. Pick three or four subjects you can own and say something real about them.
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Ask SliiceXR about content for biotech and life sciences.