Your website is where a referral goes to check you out, where a buyer decides whether to call, and where Google and the AI assistants learn what you do. Most B2B sites do none of that well because they were designed before anyone decided what the company stands for. I build the site from the strategy, and my SliiceXR team designs and develops it.
A website that does not convert usually has no position. It says what you do, in the same words everyone else uses, and leaves the buyer to work out why they should pick you. No amount of design fixes that. The fix is upstream.
So I start where I always start. Why should someone choose you? What does the market think you are? What should it think you are? The answers become the homepage, and the homepage sets the tone for everything under it.
Then we plan the pages. A buyer does not search for your company name. They search for their problem, their industry and the service they think they need. A site with one services page cannot answer that. A site with a page for every service, every industry and every real question can, and it is the site Google ranks and the assistants cite.
My SliiceXR team designs and develops it. Phone first, because that is where most of your visitors are. Fast, because slow sites lose people. Clear calls to action, because the point of the site is the conversation that follows.
The result is a website that works like a growth platform: it gets found, it makes the case, and it turns attention into qualified conversations.
Our process
1
Position first
We decide what the company stands for and who it is for. The website is the clearest expression of that, so it cannot come before it.
2
Plan the pages
One page for every service, every industry you serve and every question your buyers ask before they call. That is how a site gets found and how it convinces.
3
Write it in your voice
The words come from the position, written the way a CEO would say them. No filler, no agency language.
4
Design, build, launch
My SliiceXR team designs and develops the site, phone first, fast, with clear calls to action, and launches it with every page indexed.
Why Choose Us
Built from the strategy, not from a template.
A page for every service, industry and buyer question, so the site is found for the problems you solve.
Written to convince a CEO, not to fill space.
Designed and developed by one team, to the brand standard.
Structured so Google and AI assistants can read it and cite it.
Customer reviews
★5.0 · 6 reviews
“
★★★★★
Catherine was instrumental in establishing our website. Of greater import, she greatly aided us in gaining market awareness and capitalizing on the market recognition we already had. Besides the website, Catherine hosted a weekly podcast wherein we shared our views and insights regarding significant developments in our industry and their short- and long-term implications for our business and our clients.
Joshua Barone, Principal Wealth Manager at Savvy· LinkedIn recommendation
I needed a website that captured me: a wicked combination of high energy, fun, and function. Catherine nailed it! LizGoodgold.com is crystal clear in its messaging and target thanks to Sliice Marketing; she bit into this project whole-heartedly and delivered. When you're ready for your website makeover, call Catherine!
Liz Goodgold, Brand and Growth Strategist· LinkedIn recommendation
“
★★★★★
Catherine just delivered a phenomenal product to our organization. She totally redesigned our website, www.hbcunow.org. Her marketing, web design skills and creativity was bar none. Her professionalism and commitment to our product was refreshingly impressive. She delivered high levels of creativity and technical skills. Catherine was also responsible for creating our invitations and post cards for our fundraiser. She is fluent in all the appropriate graphic design software and has shown initiative in learning new skills and expanding her talents outside of traditional print-based media.
Barbara G. Bolton, MBA, Veterans Benefits Administration· LinkedIn recommendation
Catherine is awesome to work with and has great ideas to achieve your goal. Catherine developed our website and has maintained it for years. Thanks Catherine for building a great website for us.
James E. Wilburn III, Orlando Construction Inc.· LinkedIn recommendation
“
★★★★★
Ms. Oaks has worked extremely hard to develop an identity for my brand. As an author and business owner, it is extremely hard to build your brand while also establishing an identity with your audience. Ms. Oaks and her team helped me to hone in on my audience and provide me with a detailed analysis (color scheme, brand messaging, etc.) to build my brand and establish myself as a reputable name in my industry. Her keen eye for detail and willingness to go the extra mile has allowed me to focus more on other aspects of my brand and business while also ensuring that my messaging and brand is consistent and headed in the right direction.
Jae Davis, MBA, Author and Experiential Marketing Consultant· LinkedIn recommendation
Catherine has provided my company and several others with excellent work and has always done a great job and has been wonderful to work with.
Greg Lafayette· LinkedIn recommendation
Frequently asked questions
Why is my website not generating leads?See the answerUsually because it has no position and too few pages. It describes services instead of making a case, and it has one page where buyers need many. Fix the story first, then build the pages around what buyers actually search.
How often should a company redesign its website?See the answerWhen the business has outgrown the story on the page. If your services, customers or position have changed and the site has not, it is time. A calendar is not a reason.
Do you write the copy or do we?See the answerI write it with you, from the position we set. It is your voice and your facts. I do not invent claims, numbers or clients.
Who builds the site?See the answerMy SliiceXR team designs and develops it. You work with me on the strategy and the message, and the same team makes it real.
Press Enter or Space to turn the card over.
Web Design and Development by industry
The specific situations we handle in each industry.
