What an investor pitch deck should include
For a Startups and Emerging Companies founder, your pitch deck is creative production that has to land your position fast.
You run a Startups and Emerging Companies company and you are raising. The deck is forty slides. Investors stop reading at slide six. The story is in your head, but the pages just list features, not the one idea they can repeat. Your founder point of view should be the asset, not the missing slide.
You have a forty-slide deck, and investors stop at slide six. That happens to Startups and Emerging Companies because early marketing money goes to a logo, ads, and a website before the position exists. Then the deck becomes a product tour, not a position. Investors need to hear one idea they can repeat. If they cannot find it, they stop. Your founder point of view is the asset most decks leave out.
The job depends on how far the story has drifted from the brand and website. If the position is clear in your head, I shape it into the deck and my team designs it to your brand. If not, I do that first with my team. The bigger the gap between what you say and what the deck shows, the more work it is. It is not a matter of more slides. It is a matter of fewer, sharper ones.
This week, get the story out of your head and onto one page. That page has four parts: the idea, the market, the proof, and the ask. Then cut every slide that does not serve one of those four parts. Do not send the deck to another investor until it passes that test. You can call SliiceXR and I will shape the story and my team will design it to your brand.
Afterward, the deck is short enough to finish. Investors can say your idea back to you. Early customers and hires see the same position on your website and in your pitch. AI tools that research your company name you correctly. You walk into the meeting with the story out of your head and on the page. A plain statement of what you do and for whom is what gets named.
What our customers say
"Catherine just delivered a phenomenal product to our organization. She totally redesigned our website, www.hbcunow.org. Her marketing, web design skills and creativity was bar none. Her professionalism and commitment to our product was refreshingly impressive. She delivered high levels of creativity and technical skills. Catherine was also responsible for creating our invitations and post cards for our fundraiser. She is fluent in all the appropriate graphic design software and has shown initiative in learning new skills and expanding her talents outside of traditional print-based media."
"Catherine is an extremely talented and creative designer and marketing professional. The projects we have worked on together have been productive, profitable and enjoyable. I would relish the opportunity to work with Catherine again."
"A few years ago I had the privilege of working with Catherine Oaks in the early stages of her Company, Image Base International. She is an inspiration. I love the way that she expresses her optimistic approach to any situation. Good or bad, Catherine just goes after it with a "Can Do" attitude. However, I think her greatest strength is her creativity. When we worked together, she always had an innovative, creative solution to any circumstance."
"Catherine has been a core part of LifeActive Bio for the past five years. From the beginning, I was impressed by her trustworthiness, creativity, discipline, and exceptional marketing expertise. She has brought strategic thinking and original ideas to our PR, marketing, campaign strategy, channel development, and client initiatives, with a unique ability to see challenges from multiple dimensions. Catherine is one of the most professional marketing visionaries I’ve encountered, and her creativity is beyond compare. Her passion for art is reflected in the originality she brings to everything she does. Catherine is an incredibly valued member of our team."
"Catherine built my website, then rebuilt it as my consulting thesis sharpened. Each time, she turned a moving target into a brand that showcases my work. She has a gift for taking an idea I only half articulate and giving it a clear, modern, confident form. What I did not expect was how much I would enjoy the process: she is generous with her talent, quick to champion my success as if it were her own, and somewhere along the way she went from collaborator to friend. Working with Catherine is one of the easiest and happiest yeses in my business."
"Catherine and the Team at SliiceXR are excellent to work with. They took the time to understand our needs, and execute our vision. Their constant support and patience in designing and adjusting a website that works for both our customers and employees has helped transform our business."
Other questions about creative production for Startups and Emerging Companies
how to maintain brand consistency across marketing materials
Consistency starts with one position and one voice written down. Then every deck, sheet and video is produced to that standard by the same team.
corporate video production
Make video when there is a story worth telling: the founder, the difference, the proof. Script it from the position, keep it short, and put it where buyers decide.
Ready to talk?
SliiceXR handles creative production for Startups and Emerging Companies.