When a corporate video is worth making
You run a startup or emerging company. Creative production only makes sense when the story is clear. Here's how to know.
Everyone says you need video. But your last corporate video sat on the homepage, unwatched. You spent early money on a logo, a website, some ads, but the position behind them still isn't clear. Now you're not sure if another video is worth it, or what it should even say.
Most startups jump to tactics. A logo, a website, maybe a video. But without a clear position first, a corporate video has nothing to say. It becomes wallpaper. For startups, the order matters: position, then brand and website, then demand. Video is a demand tool. If you make it before you know exactly what your company stands for, it won't work.
The scope depends on one thing: how ready your story is. If your position is sharp and you know the one message investors or early customers need to hear, a video can be short and focused. If you're still figuring out your difference, you'll spend time and money on something that doesn't connect. The job gets bigger when you need to build the story from scratch. Smaller when the founder's point of view is already clear.
This week, don't call a production company. Write down the one thing a buyer or investor needs to understand about your company in 30 seconds. If you can't, that's the work before any camera rolls. I help startups get that clarity first. When the story is right, SliiceXR handles the creative production: video, decks, everything that carries your brand.
Once it's handled, you'll have a short video that actually gets watched. It will sit on your homepage or in your investor deck, and it will say exactly what you do, for whom, and why it matters. No guessing. No waste.
What our customers say
"Catherine just delivered a phenomenal product to our organization. She totally redesigned our website, www.hbcunow.org. Her marketing, web design skills and creativity was bar none. Her professionalism and commitment to our product was refreshingly impressive. She delivered high levels of creativity and technical skills. Catherine was also responsible for creating our invitations and post cards for our fundraiser. She is fluent in all the appropriate graphic design software and has shown initiative in learning new skills and expanding her talents outside of traditional print-based media."
"Catherine is an extremely talented and creative designer and marketing professional. The projects we have worked on together have been productive, profitable and enjoyable. I would relish the opportunity to work with Catherine again."
"A few years ago I had the privilege of working with Catherine Oaks in the early stages of her Company, Image Base International. She is an inspiration. I love the way that she expresses her optimistic approach to any situation. Good or bad, Catherine just goes after it with a "Can Do" attitude. However, I think her greatest strength is her creativity. When we worked together, she always had an innovative, creative solution to any circumstance."
"Catherine has been a core part of LifeActive Bio for the past five years. From the beginning, I was impressed by her trustworthiness, creativity, discipline, and exceptional marketing expertise. She has brought strategic thinking and original ideas to our PR, marketing, campaign strategy, channel development, and client initiatives, with a unique ability to see challenges from multiple dimensions. Catherine is one of the most professional marketing visionaries I’ve encountered, and her creativity is beyond compare. Her passion for art is reflected in the originality she brings to everything she does. Catherine is an incredibly valued member of our team."
"Catherine built my website, then rebuilt it as my consulting thesis sharpened. Each time, she turned a moving target into a brand that showcases my work. She has a gift for taking an idea I only half articulate and giving it a clear, modern, confident form. What I did not expect was how much I would enjoy the process: she is generous with her talent, quick to champion my success as if it were her own, and somewhere along the way she went from collaborator to friend. Working with Catherine is one of the easiest and happiest yeses in my business."
"Catherine and the Team at SliiceXR are excellent to work with. They took the time to understand our needs, and execute our vision. Their constant support and patience in designing and adjusting a website that works for both our customers and employees has helped transform our business."
Other questions about creative production for Startups and Emerging Companies
what should be included in an investor pitch deck
A pitch deck is a position, not a product tour. One idea investors can repeat, the market, the proof, the ask. I shape the story, my team designs it to the brand.
how to maintain brand consistency across marketing materials
Consistency starts with one position and one voice written down. Then every deck, sheet and video is produced to that standard by the same team.
Ready to talk?
SliiceXR handles creative production for Startups and Emerging Companies.