When is a corporate video worth making in biotech and life sciences?
I work with biotech and life sciences companies on creative production, starting with one question: is this video worth it?
Everyone says you need a corporate video for your biotech and life sciences company. But you already have a homepage video nobody watches. Your investors, partners and customers each need their own version of the story, and one more generic clip will not fix that. So you're deciding whether a video is worth making at all.
You are right to hesitate. A corporate video is not a box to tick. In biotech and life sciences, you speak to investors, partners and customers at the same time, but each audience wants a different page and a different version of the story. Founder-scientists often write for peers. The marketing job is to translate that without diluting the science. If the script does not start from your position, the video just becomes noise.
Scope depends on two things: how clear your position is, and how many audiences the video must hold. If you have one clear story and a founder willing to talk, a two-minute piece can be simple. If you need investors, partners and customers to each take away a different point, the scripting grows. Any claim in life sciences must be something you can substantiate, so review takes longer. A short, well-scripted video costs less than a long, vague one.
This week, do not commission another homepage video. Instead, write down the one point each audience needs to believe. If you cannot say why it matters, do not film yet. Then get a short script written from your positioning, not from a template. I can help you make that call through SliiceXR, the execution platform behind my work. You get me, not an account manager, to decide if video is the right move and what it should say.
Once this is handled, you have one short video that does a job. Investors see the difference. Partners see the proof. Customers see what to do next. It sits on the page where buyers decide, not buried on the homepage. Your science stays intact. Your story sounds like one company again.
What our customers say
"Catherine just delivered a phenomenal product to our organization. She totally redesigned our website, www.hbcunow.org. Her marketing, web design skills and creativity was bar none. Her professionalism and commitment to our product was refreshingly impressive. She delivered high levels of creativity and technical skills. Catherine was also responsible for creating our invitations and post cards for our fundraiser. She is fluent in all the appropriate graphic design software and has shown initiative in learning new skills and expanding her talents outside of traditional print-based media."
"Catherine has provided my company and several others with excellent work and has always done a great job and has been wonderful to work with."
"Catherine is an extremely talented and creative designer and marketing professional. The projects we have worked on together have been productive, profitable and enjoyable. I would relish the opportunity to work with Catherine again."
Other questions about creative production for biotech and life sciences
what should be included in an investor pitch deck
A pitch deck is a position, not a product tour. One idea investors can repeat, the market, the proof, the ask. I shape the story, my team designs it to the brand.
how to maintain brand consistency across marketing materials
Consistency starts with one position and one voice written down. Then every deck, sheet and video is produced to that standard by the same team.
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Ask SliiceXR about creative production for biotech and life sciences.