When is a corporate video worth making in biotech and life sciences?
I work with biotech and life sciences companies on creative production, starting with one question: is this video worth it?
Everyone says you need a corporate video for your biotech and life sciences company. But you already have a homepage video nobody watches. Your investors, partners and customers each need their own version of the story, and one more generic clip will not fix that. So you're deciding whether a video is worth making at all.
You are right to hesitate. A corporate video is not a box to tick. In biotech and life sciences, you speak to investors, partners and customers at the same time, but each audience wants a different page and a different version of the story. Founder-scientists often write for peers. The marketing job is to translate that without diluting the science. If the script does not start from your position, the video just becomes noise.
Scope depends on two things: how clear your position is, and how many audiences the video must hold. If you have one clear story and a founder willing to talk, a two-minute piece can be simple. If you need investors, partners and customers to each take away a different point, the scripting grows. Any claim in life sciences must be something you can substantiate, so review takes longer. A short, well-scripted video costs less than a long, vague one.
This week, do not commission another homepage video. Instead, write down the one point each audience needs to believe. If you cannot say why it matters, do not film yet. Then get a short script written from your positioning, not from a template. I can help you make that call through SliiceXR, the execution platform behind my work. You get me, not an account manager, to decide if video is the right move and what it should say.
Once this is handled, you have one short video that does a job. Investors see the difference. Partners see the proof. Customers see what to do next. It sits on the page where buyers decide, not buried on the homepage. Your science stays intact. Your story sounds like one company again.
What our customers say
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"Catherine has been a core part of LifeActive Bio for the past five years. From the beginning, I was impressed by her trustworthiness, creativity, discipline, and exceptional marketing expertise. She has brought strategic thinking and original ideas to our PR, marketing, campaign strategy, channel development, and client initiatives, with a unique ability to see challenges from multiple dimensions. Catherine is one of the most professional marketing visionaries I’ve encountered, and her creativity is beyond compare. Her passion for art is reflected in the originality she brings to everything she does. Catherine is an incredibly valued member of our team."
"Catherine built my website, then rebuilt it as my consulting thesis sharpened. Each time, she turned a moving target into a brand that showcases my work. She has a gift for taking an idea I only half articulate and giving it a clear, modern, confident form. What I did not expect was how much I would enjoy the process: she is generous with her talent, quick to champion my success as if it were her own, and somewhere along the way she went from collaborator to friend. Working with Catherine is one of the easiest and happiest yeses in my business."
"Catherine and the Team at SliiceXR are excellent to work with. They took the time to understand our needs, and execute our vision. Their constant support and patience in designing and adjusting a website that works for both our customers and employees has helped transform our business."
Other questions about creative production for Biotech and Life Sciences
what should be included in an investor pitch deck
A pitch deck is a position, not a product tour. One idea investors can repeat, the market, the proof, the ask. I shape the story, my team designs it to the brand.
how to maintain brand consistency across marketing materials
Consistency starts with one position and one voice written down. Then every deck, sheet and video is produced to that standard by the same team.
Ready to talk?
SliiceXR handles creative production for Biotech and Life Sciences.