Your construction or electrical website sounds like your competitors
For construction, electrical and skilled trades owners. Web design and development for a website that sounds like you.
You have the jobs, the crews and the reviews to back up your work. But read your homepage next to your biggest competitors in construction, electrical and skilled trades, and swap the logos. Nobody can tell who did the work. The general contractors and facility owners checking you out before adding you to a bid list cannot either.
Most construction, electrical and skilled trades websites use the same safe phrases. 'Quality work.' 'On time, on budget.' 'Fully licensed and insured.' Your crews and finished jobs are real, but your site buries them under words every competitor uses. The project photos sit in a gallery with no story. A general contractor cannot tell you from three other bidders. That is why he moves on.
The size of the job depends on one thing first: what work you want more of. If you want more service upgrade calls, the site gets pages around that. If you want to reach developers, the site leads with previous jobs and bid-ready proof. The number of services, trades and locations you serve drives the page count. Reviews and project photos need to be gathered and placed where they support each page. That gathering takes more time than the design itself.
Do not hire another designer to 'refresh' the same pages. That locks in the problem for two more years. This week, write down the one job or customer type you want more of. Then call me at SliiceXR. I will read your site against three competitors and point out where you all sound alike. After that, my team writes and builds from the difference you already have. Strategy first, execution second. Bring one project photo that you are proud of and one review that says why.
Your homepage says something only you can say. A general contractor lands on your electrical service page, sees project photos from a similar building, reads a line that sounds like your crew, and shortlists you. The proof sits where buyers look, not in a hidden gallery. The site no longer reads like a template. It reads like your business, and the right buyers call.
What our customers say
"Catherine was instrumental in establishing our website. Of greater import, she greatly aided us in gaining market awareness and capitalizing on the market recognition we already had. Besides the website, Catherine hosted a weekly podcast wherein we shared our views and insights regarding significant developments in our industry and their short- and long-term implications for our business and our clients."
"I needed a website that captured me: a wicked combination of high energy, fun, and function. Catherine nailed it! LizGoodgold.com is crystal clear in its messaging and target thanks to Sliice Marketing; she bit into this project whole-heartedly and delivered. When you're ready for your website makeover, call Catherine!"
"Catherine just delivered a phenomenal product to our organization. She totally redesigned our website, www.hbcunow.org. Her marketing, web design skills and creativity was bar none. Her professionalism and commitment to our product was refreshingly impressive. She delivered high levels of creativity and technical skills. Catherine was also responsible for creating our invitations and post cards for our fundraiser. She is fluent in all the appropriate graphic design software and has shown initiative in learning new skills and expanding her talents outside of traditional print-based media."
"Catherine is awesome to work with and has great ideas to achieve your goal. Catherine developed our website and has maintained it for years. Thanks Catherine for building a great website for us."
"Catherine has provided my company and several others with excellent work and has always done a great job and has been wonderful to work with."
"Catherine has been a core part of LifeActive Bio for the past five years. From the beginning, I was impressed by her trustworthiness, creativity, discipline, and exceptional marketing expertise. She has brought strategic thinking and original ideas to our PR, marketing, campaign strategy, channel development, and client initiatives, with a unique ability to see challenges from multiple dimensions. Catherine is one of the most professional marketing visionaries I’ve encountered, and her creativity is beyond compare. Her passion for art is reflected in the originality she brings to everything she does. Catherine is an incredibly valued member of our team."
Other questions about web design and development for Construction, Electrical and Skilled Trades
why is my website not generating leads
A site that does not convert usually has no position. It describes services instead of saying why you and not the other guy. Fix the story, then rebuild the pages around the questions buyers actually ask.
how often should a company redesign its website
Redesign when the business has outgrown the story on the page, not on a calendar. If your services, customers or position have changed and the site has not, it is time.
Ready to talk?
SliiceXR handles web design and development for Construction, Electrical and Skilled Trades.