How often should a financial services or fintech company redesign?
If you run a financial services or fintech company, this is about web design and development that fits the business you are today.
Your financial services or fintech site has been live for a few years. It still works. But your services, your customers, or your place in the market may have changed while the site did not. You are wondering if a redesign is due or if that is just an agency wanting a project.
You put up a site a few years ago. It works. But financial services and fintech change fast. The product you sold then may not be the one buyers ask about now. Your customers may have shifted. The questions they bring to a first meeting have changed. A site is a snapshot of the business on the day it launched. You do not redesign because the calendar says so. You redesign when the site no longer tells the true story.
Size depends on how far your story has moved. If only a few service names changed, the job is smaller. If you now serve a different customer, sell a different product, or compete in a different space, the job is bigger. Strategy is the first step, and that is where most of the thinking sits. Without it, a new design just puts old words in a new frame. The build itself is more straightforward once we know what changed. You also need a clear map of every page you need.
Do not call an agency yet. This week, list what has changed since the site went live. Add every service you now offer and every customer you now serve. Write down the three questions buyers ask most often. Ask your sales team what they repeat on every call. If your site does not answer those, it is time. Then call SliiceXR. You get Catherine, not an account manager. She will tell you if a full redesign is the right move or if a few updated pages are enough.
Once it is done, the site speaks in your current voice. Every service you sell has its own page. Every buyer question has an answer. You stop explaining what you do and start being found for it. You will not need to send a PDF before every call. The business on the page matches the business in the room.
What our customers say
"I needed a website that captured me: a wicked combination of high energy, fun, and function. Catherine nailed it! LizGoodgold.com is crystal clear in its messaging and target thanks to Sliice Marketing; she bit into this project whole-heartedly and delivered. When you're ready for your website makeover, call Catherine!"
"Catherine was instrumental in establishing our website. Of greater import, she greatly aided us in gaining market awareness and capitalizing on the market recognition we already had. Besides the website, Catherine hosted a weekly podcast wherein we shared our views and insights regarding significant developments in our industry and their short- and long-term implications for our business and our clients."
"Catherine and the Team at SliiceXR are excellent to work with. They took the time to understand our needs, and execute our vision. Their constant support and patience in designing and adjusting a website that works for both our customers and employees has helped transform our business."
Other questions about web design and development for financial services and fintech
why is my website not generating leads
A site that does not convert usually has no position. It describes services instead of saying why you and not the other guy. Fix the story, then rebuild the pages around the questions buyers actually ask.
website sounds like competitors
Differentiation is a strategy problem before it is a copy problem. I find what you do that nobody else does, then my team writes and builds the site from that one idea.
Ready to talk?
Ask SliiceXR about web design and development for financial services and fintech.