Marketing Technology That Fits Biotech and Life Sciences
The CRM, automation, and tracking behind your marketing, set up for three audiences that each need their own story.
You have three audiences reading every page: investors, partners, and customers. They do not need the same story. Founder-scientists often write for peers, so the website sounds like a journal article while the pitch deck says something else. You are here because you want the tracking and automation behind that story to make sense, not add noise.
What works is a marketing system built for three conversations at once. You need separate pages for investors, partners, and customers, and each page must carry its own version of the story. I set up the tracking so you can see which audience read what, who came back, and who asked to talk. The automation follows each audience without mixing them. Investor materials like pitch decks and one-pagers are part of this, not an afterthought. They have to match the website's position. Clear statements of what you do and why it matters are what get cited in search and by AI assistants. That is what I build.
Most companies sell to one buyer. You answer to three. Investors want proof of the market. Partners want proof of the science. Customers want proof it works for them. Founder-scientists often write for peers, so the website gets dense and the pitch deck drifts. My job is translation without watering down the science. Claims also have to be something you can stand behind. That changes what you track, what you automate, and what you put on a page. You cannot run one generic campaign and call it done.
What this takes depends on how many stories you are telling right now. If your website already separates investors, partners, and customers, the work is smaller. If one site tries to serve all three, there is more to sort. It also depends on whether your pitch deck and one-pagers match the site. The bigger job means more pages, more tracking, and more automation rules. The smaller job means connecting what you have so leadership can finally see what is working. Either way, the goal is clarity, not tools you will not use.
You and I start with a simple map of your three audiences and the story each one needs. Then I look at what you already have: website, pitch deck, CRM, tracking. You and I decide what to keep and what to fix. I set up the automation and the dashboard around the actions that matter. SliiceXR builds the pages and the tracking to match. You review the dashboard with me, and you and I adjust until it shows leadership exactly what is working.
After this, you can open one dashboard and see which audience moved. Investor pages, partner pages, and customer pages each work on their own. Your pitch deck and your website tell the same story. You can show your board what marketing actually did, in plain numbers, without a long explanation.
Common questions about marketing technology for Biotech and Life Sciences
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Read the full answerWhat our customers say
"Catherine has been a core part of LifeActive Bio for the past five years. From the beginning, I was impressed by her trustworthiness, creativity, discipline, and exceptional marketing expertise. She has brought strategic thinking and original ideas to our PR, marketing, campaign strategy, channel development, and client initiatives, with a unique ability to see challenges from multiple dimensions. Catherine is one of the most professional marketing visionaries I’ve encountered, and her creativity is beyond compare. Her passion for art is reflected in the originality she brings to everything she does. Catherine is an incredibly valued member of our team."
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"Catherine and the Team at SliiceXR are excellent to work with. They took the time to understand our needs, and execute our vision. Their constant support and patience in designing and adjusting a website that works for both our customers and employees has helped transform our business."
"Catherine was instrumental in establishing our website. Of greater import, she greatly aided us in gaining market awareness and capitalizing on the market recognition we already had. Besides the website, Catherine hosted a weekly podcast wherein we shared our views and insights regarding significant developments in our industry and their short- and long-term implications for our business and our clients."
"I consider myself very fortunate to work with Catherine Oaks over the past few months. Catherine is unique in her ability to develop effective marketing strategies and a roadmap to get you there. Catherine is extremely professional and yet very personable and easy to work with. She personally goes the extra mile to work through issues that may crop up and she does not quit until a solution is found and implemented."
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SliiceXR handles marketing technology for Biotech and Life Sciences.