How to Show Up in ChatGPT Answers
If your startup isn't named when buyers ask AI assistants, here's the SEO fix that changes that.
Your buyers are asking ChatGPT who to hire. Your competitor gets named. You don't. As a startup, you spent early money on ads and a website, but never built the clear position that AI assistants need to understand who you are.
AI assistants don't rank pages the way Google does. They name the companies that state clearly what they do, for whom, on pages a machine can read. As a startup, you likely built your website before you nailed that position. The message is vague. No single page says 'we do X for Y.' So when a buyer asks ChatGPT who to hire, the assistant can't name you. It names a competitor who made it simple.
Fixing this depends on how much positioning work you already have. If you have a sharp statement, the SEO pages build faster. If not, we nail that first. For startups, investor materials and the website must match. The founder's point of view should be built into the brand. That takes a few conversations, not a giant project. The technical side, making your site readable to machines, is usually straightforward. The real work is clarity.
This week, write one sentence: what your company does and for whom. Check your homepage. If that sentence isn't there, you've found the hole. Next, look at your investor deck. Does it say the same thing? If not, your story is fractured. If you want someone to handle this, call me. Through SliiceXR, I'll sharpen your position, align your materials, and build the pages that get you named in AI answers. You talk to me, not an account manager.
Once this is done, your buyers ask ChatGPT who to hire, and your company appears. Investors see a clear, consistent message across your site and deck. Early hires understand exactly what you do. Your founder's point of view is built into every page, not bolted on later. You stop chasing marketing tactics and start with a position that works.
What our customers say
"I've had the ongoing pleasure of working with Catherine on many projects and it's been a genuine delight. She is a wonderful, creative person with a deep appreciation for and understanding of marketing."
"I consider myself very fortunate to work with Catherine Oaks over the past few months. Catherine is unique in her ability to develop effective marketing strategies and a roadmap to get you there. Catherine is extremely professional and yet very personable and easy to work with. She personally goes the extra mile to work through issues that may crop up and she does not quit until a solution is found and implemented."
"I needed a website that captured me: a wicked combination of high energy, fun, and function. Catherine nailed it! LizGoodgold.com is crystal clear in its messaging and target thanks to Sliice Marketing; she bit into this project whole-heartedly and delivered. When you're ready for your website makeover, call Catherine!"
Other questions about SEO for startups and emerging companies
is seo worth it for b2b
Every referral checks you out with a search before they call. SEO for B2B is about being found and believed for the specific problems you solve. Build pages for those problems and the referral closes faster.
seo vs ai search
The tactics changed, the goal did not. You still need to be the clearest answer for the questions your buyers ask. The same pages that rank in Google are what the assistants cite.
Ready to talk?
Ask SliiceXR about SEO for startups and emerging companies.