Which channel brought your last three biotech customers?
This page is for Biotech and Life Sciences leaders. Marketing technology that shows which channel earns each opportunity.
You market to investors, partners, and customers all at once. Five channels are live. Three new opportunities came in last month. You cannot say which channel produced them. In Biotech and Life Sciences, each audience needs its own page and its own version of the story. That makes attribution feel impossible. So budget gets cut evenly, or not at all.
You have three audiences. Investors read the pitch deck. Partners read the one-pager. Customers read the product page. Founder-scientists often write for peers, so the website speaks science to everyone. Investors, partners, and customers also research companies through search and AI assistants. Clear statements of what the company does are what get cited. When five channels drive traffic, each of those pages pulls a different thread. That is why attribution feels broken. It is not broken. You just have no single record of who came from where.
Fixing this does not take an army. It takes marketing technology that captures source at the first touch and follows each opportunity to close. The work is usually a setup, not a redesign. The size depends on how many channels you run and how clean your current contact records are. If investor decks, partner pages, and customer pages live in different tools, it takes longer. If claims must be substantiated, the tracking and wording have to match what your science can support.
This week, ask every new client and partner how they found you. Write down the answer. Then check your CRM. If the source field is empty, fix that before you spend another dollar on ads. Do not add a sixth channel until the first five are tracked. Do not wait for perfect attribution. B2B attribution is never perfect. Track the source of every opportunity, ask every client, and fund the channels that show up in both places. I can set that up through SliiceXR.
You will know which channels produce investors, partners, and paying customers. Budget moves to what works. Leadership sees one clean report, not five spreadsheets. The science stays accurate, and each audience gets the version of the story they need. No more even cuts. No more guessing.
What our customers say
"Catherine has been a core part of LifeActive Bio for the past five years. From the beginning, I was impressed by her trustworthiness, creativity, discipline, and exceptional marketing expertise. She has brought strategic thinking and original ideas to our PR, marketing, campaign strategy, channel development, and client initiatives, with a unique ability to see challenges from multiple dimensions. Catherine is one of the most professional marketing visionaries I’ve encountered, and her creativity is beyond compare. Her passion for art is reflected in the originality she brings to everything she does. Catherine is an incredibly valued member of our team."
"Catherine built my website, then rebuilt it as my consulting thesis sharpened. Each time, she turned a moving target into a brand that showcases my work. She has a gift for taking an idea I only half articulate and giving it a clear, modern, confident form. What I did not expect was how much I would enjoy the process: she is generous with her talent, quick to champion my success as if it were her own, and somewhere along the way she went from collaborator to friend. Working with Catherine is one of the easiest and happiest yeses in my business."
"Catherine and the Team at SliiceXR are excellent to work with. They took the time to understand our needs, and execute our vision. Their constant support and patience in designing and adjusting a website that works for both our customers and employees has helped transform our business."
"Catherine was instrumental in establishing our website. Of greater import, she greatly aided us in gaining market awareness and capitalizing on the market recognition we already had. Besides the website, Catherine hosted a weekly podcast wherein we shared our views and insights regarding significant developments in our industry and their short- and long-term implications for our business and our clients."
"I consider myself very fortunate to work with Catherine Oaks over the past few months. Catherine is unique in her ability to develop effective marketing strategies and a roadmap to get you there. Catherine is extremely professional and yet very personable and easy to work with. She personally goes the extra mile to work through issues that may crop up and she does not quit until a solution is found and implemented."
"I needed a website that captured me: a wicked combination of high energy, fun, and function. Catherine nailed it! LizGoodgold.com is crystal clear in its messaging and target thanks to Sliice Marketing; she bit into this project whole-heartedly and delivered. When you're ready for your website makeover, call Catherine!"
Other questions about marketing technology for Biotech and Life Sciences
do we need a crm for our business
You need a CRM when leadership cannot see the pipeline without asking. Pick one the team will actually use, set it up around your sales process, and keep it simple.
marketing automation for small business
Automate the follow-up you already do by hand, nothing more. Set up the tracking so leadership can see what works. The tools matter far less than the sequence they run.
Ready to talk?
SliiceXR handles marketing technology for Biotech and Life Sciences.