Can't get your startup's leads to stop going cold?
You are in Startups and Emerging Companies, and follow-up is manual. I set up the marketing technology behind it.
Startups and emerging companies usually buy ads, a logo, and a website before the follow-up exists. Leads pile up in a founder's inbox, half the tools are set up wrong, and no one can see what worked. The manual follow-up you do now stops when you get busy. This is what happens when marketing money goes to tactics before a position.
You bought the automation tool because someone said you needed it. Then the founder got pulled into product, and the tool sat half configured. For a startup, that order is backwards. A position, brand, and website come first. Demand and follow-up come after. Without that, no automation can save you.
The scope depends on what you already have. If you use a simple CRM and a clear sequence, this is smaller. If the data is messy across tools, it is bigger. It takes the time to map what you do by hand, then set up only that. Not every feature. The sequence matters more than the software.
This week, write down the three follow-ups you do by hand after a lead comes in. Do not buy another tool or add another integration. Then talk to me. I can set up the marketing technology so those three sequences run without you. SliiceXR gives me the technical team to build it. You get me, not an account manager, right away.
After it is set up, every lead gets the follow-up you would have sent, even when you are raising a round or hiring. The dashboard shows what brought them in and what made them move. Investors and early customers see a company that knows its position. Your time goes back to building.
What our customers say
"Catherine has been a core part of LifeActive Bio for the past five years. From the beginning, I was impressed by her trustworthiness, creativity, discipline, and exceptional marketing expertise. She has brought strategic thinking and original ideas to our PR, marketing, campaign strategy, channel development, and client initiatives, with a unique ability to see challenges from multiple dimensions. Catherine is one of the most professional marketing visionaries I’ve encountered, and her creativity is beyond compare. Her passion for art is reflected in the originality she brings to everything she does. Catherine is an incredibly valued member of our team."
"Catherine built my website, then rebuilt it as my consulting thesis sharpened. Each time, she turned a moving target into a brand that showcases my work. She has a gift for taking an idea I only half articulate and giving it a clear, modern, confident form. What I did not expect was how much I would enjoy the process: she is generous with her talent, quick to champion my success as if it were her own, and somewhere along the way she went from collaborator to friend. Working with Catherine is one of the easiest and happiest yeses in my business."
"Catherine and the Team at SliiceXR are excellent to work with. They took the time to understand our needs, and execute our vision. Their constant support and patience in designing and adjusting a website that works for both our customers and employees has helped transform our business."
"Catherine was instrumental in establishing our website. Of greater import, she greatly aided us in gaining market awareness and capitalizing on the market recognition we already had. Besides the website, Catherine hosted a weekly podcast wherein we shared our views and insights regarding significant developments in our industry and their short- and long-term implications for our business and our clients."
"I consider myself very fortunate to work with Catherine Oaks over the past few months. Catherine is unique in her ability to develop effective marketing strategies and a roadmap to get you there. Catherine is extremely professional and yet very personable and easy to work with. She personally goes the extra mile to work through issues that may crop up and she does not quit until a solution is found and implemented."
"I needed a website that captured me: a wicked combination of high energy, fun, and function. Catherine nailed it! LizGoodgold.com is crystal clear in its messaging and target thanks to Sliice Marketing; she bit into this project whole-heartedly and delivered. When you're ready for your website makeover, call Catherine!"
Other questions about marketing technology for Startups and Emerging Companies
do we need a crm for our business
You need a CRM when leadership cannot see the pipeline without asking. Pick one the team will actually use, set it up around your sales process, and keep it simple.
marketing attribution b2b
B2B attribution is never perfect and does not need to be. Track the source of every opportunity, ask every new client how they found you, and fund what shows up in both.
Ready to talk?
SliiceXR handles marketing technology for Startups and Emerging Companies.