Can't get your startup's leads to stop going cold?
You are in Startups and Emerging Companies, and follow-up is manual. I set up the marketing technology behind it.
Startups and emerging companies usually buy ads, a logo, and a website before the follow-up exists. Leads pile up in a founder's inbox, half the tools are set up wrong, and no one can see what worked. The manual follow-up you do now stops when you get busy. This is what happens when marketing money goes to tactics before a position.
You bought the automation tool because someone said you needed it. Then the founder got pulled into product, and the tool sat half configured. For a startup, that order is backwards. A position, brand, and website come first. Demand and follow-up come after. Without that, no automation can save you.
The scope depends on what you already have. If you use a simple CRM and a clear sequence, this is smaller. If the data is messy across tools, it is bigger. It takes the time to map what you do by hand, then set up only that. Not every feature. The sequence matters more than the software.
This week, write down the three follow-ups you do by hand after a lead comes in. Do not buy another tool or add another integration. Then talk to me. I can set up the marketing technology so those three sequences run without you. SliiceXR gives me the technical team to build it. You get me, not an account manager, right away.
After it is set up, every lead gets the follow-up you would have sent, even when you are raising a round or hiring. The dashboard shows what brought them in and what made them move. Investors and early customers see a company that knows its position. Your time goes back to building.
What our customers say
"Catherine is a very unique and special marketer who can help identify opportunities for improvement in traditional and digital media. She is both gracious and graceful in providing innovative insight others may overlook. Forever hardworking and constantly motivated to excel. If you are looking for that quintessential person to complement your business or marketing endeavors, Catherine is the one."
"Catherine built my website, then rebuilt it as my consulting thesis sharpened. Each time, she turned a moving target into a brand that showcases my work. She has a gift for taking an idea I only half articulate and giving it a clear, modern, confident form. What I did not expect was how much I would enjoy the process: she is generous with her talent, quick to champion my success as if it were her own, and somewhere along the way she went from collaborator to friend. Working with Catherine is one of the easiest and happiest yeses in my business."
"Catherine has provided my company and several others with excellent work and has always done a great job and has been wonderful to work with."
Other questions about marketing technology for startups and emerging companies
do we need a crm for our business
You need a CRM when leadership cannot see the pipeline without asking. Pick one the team will actually use, set it up around your sales process, and keep it simple.
marketing attribution b2b
B2B attribution is never perfect and does not need to be. Track the source of every opportunity, ask every new client how they found you, and fund what shows up in both.
Ready to talk?
Ask SliiceXR about marketing technology for startups and emerging companies.