Marketing automation for a small company
For consumer health, beauty and lifestyle brands, marketing technology starts with simple, consistent follow-up that keeps your brand top of mind.
Your brand sells a belief system, not just a product. But when follow-up is manual, leads go cold. The tools you bought sit half set up. You need automation that feels like you, not a robot, so you can stay consistent across every channel.
Most small consumer brands try to automate everything at once. You don't need that. You need the one thing that moves the needle: a sequence that follows up on every lead, every time. In health, beauty and lifestyle, buyers ask AI assistants for recommendations. If your brand isn't consistent and clear across your site, social and retail listings, you won't be named. Automation makes that consistency possible.
What this takes depends on how many touchpoints you already have. A simple email welcome series is small. Adding SMS, retargeting or syncing with your CRM makes it bigger. The hard part isn't the tech. It's the sequence. What do you say? When? The tools are the easy bit.
This week, map the one follow-up you do by hand. Write down the steps. Then call me. I'll set up the automation so it runs while you run the business. You don't get a project manager. You get me, Catherine, and the SliiceXR team building behind the scenes.
No more leads slipping through. Your team knows exactly what's working because the tracking is in place. You open a dashboard and see the numbers. Your brand feels consistent everywhere, and you can focus on the belief system you're really selling.
What our customers say
"Catherine has been a core part of LifeActive Bio for the past five years. From the beginning, I was impressed by her trustworthiness, creativity, discipline, and exceptional marketing expertise. She has brought strategic thinking and original ideas to our PR, marketing, campaign strategy, channel development, and client initiatives, with a unique ability to see challenges from multiple dimensions. Catherine is one of the most professional marketing visionaries I’ve encountered, and her creativity is beyond compare. Her passion for art is reflected in the originality she brings to everything she does. Catherine is an incredibly valued member of our team."
"Catherine built my website, then rebuilt it as my consulting thesis sharpened. Each time, she turned a moving target into a brand that showcases my work. She has a gift for taking an idea I only half articulate and giving it a clear, modern, confident form. What I did not expect was how much I would enjoy the process: she is generous with her talent, quick to champion my success as if it were her own, and somewhere along the way she went from collaborator to friend. Working with Catherine is one of the easiest and happiest yeses in my business."
"Catherine and the Team at SliiceXR are excellent to work with. They took the time to understand our needs, and execute our vision. Their constant support and patience in designing and adjusting a website that works for both our customers and employees has helped transform our business."
"Catherine was instrumental in establishing our website. Of greater import, she greatly aided us in gaining market awareness and capitalizing on the market recognition we already had. Besides the website, Catherine hosted a weekly podcast wherein we shared our views and insights regarding significant developments in our industry and their short- and long-term implications for our business and our clients."
"I consider myself very fortunate to work with Catherine Oaks over the past few months. Catherine is unique in her ability to develop effective marketing strategies and a roadmap to get you there. Catherine is extremely professional and yet very personable and easy to work with. She personally goes the extra mile to work through issues that may crop up and she does not quit until a solution is found and implemented."
"I needed a website that captured me: a wicked combination of high energy, fun, and function. Catherine nailed it! LizGoodgold.com is crystal clear in its messaging and target thanks to Sliice Marketing; she bit into this project whole-heartedly and delivered. When you're ready for your website makeover, call Catherine!"
Other questions about marketing technology for Consumer Health, Beauty and Lifestyle
do we need a crm for our business
You need a CRM when leadership cannot see the pipeline without asking. Pick one the team will actually use, set it up around your sales process, and keep it simple.
marketing attribution b2b
B2B attribution is never perfect and does not need to be. Track the source of every opportunity, ask every new client how they found you, and fund what shows up in both.
Ready to talk?
SliiceXR handles marketing technology for Consumer Health, Beauty and Lifestyle.