Marketing automation for a small construction or electrical company
You run a small construction, electrical or trade company. Manual follow-up loses leads. Marketing technology automates the follow-up you already do.
You own a small construction, electrical or skilled trade company. Your project photos and reviews prove you do great work. But follow-up is manual, leads go cold, and the CRM you bought is still half set up. Commercial buyers check you out online before they ever call. If your follow-up is slow, you don't make the bid list.
Most small trade companies I talk to are in the same spot. The owner is in the field, not at a desk. Follow-up gets done late at night or not at all. The CRM sits half built because who has time? Automation sounds like something for big companies, but it's just the follow-up you already do, set to run by itself. A lead comes in, you send a thank you and your best project photo within minutes, not days.
The scope depends on how many places leads come from and what you already have set up. If you have a website with a form and a half-configured CRM, we can get a basic sequence running quickly. If you're starting from scratch, there's more heavy lifting. But most small trade companies start with two or three core sequences: one for service calls, one for bid requests, one for repeat clients. That keeps the work tight.
This week, pick one lead type that you know you lose to slow follow-up. Map out what you'd do manually if you had the time: an email, a phone call, sending a photo gallery. Write it down in plain steps. Then call me. I can look at your setup and see if it's ready for automation, or if there's a missing piece. SliiceXR builds the automation and tracking so you can finally see what's working. Strategy first, execution second.
Once it's set up, leads don't slip away. A project inquiry comes in at 10 p.m. and gets a response with your project photos and a review snippet before you wake up. Your team knows exactly where each lead stands. And you can log in, see a simple dashboard, and know for yourself what's bringing in work.
What our customers say
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"Catherine has been a core part of LifeActive Bio for the past five years. From the beginning, I was impressed by her trustworthiness, creativity, discipline, and exceptional marketing expertise. She has brought strategic thinking and original ideas to our PR, marketing, campaign strategy, channel development, and client initiatives, with a unique ability to see challenges from multiple dimensions. Catherine is one of the most professional marketing visionaries I’ve encountered, and her creativity is beyond compare. Her passion for art is reflected in the originality she brings to everything she does. Catherine is an incredibly valued member of our team."
"Catherine built my website, then rebuilt it as my consulting thesis sharpened. Each time, she turned a moving target into a brand that showcases my work. She has a gift for taking an idea I only half articulate and giving it a clear, modern, confident form. What I did not expect was how much I would enjoy the process: she is generous with her talent, quick to champion my success as if it were her own, and somewhere along the way she went from collaborator to friend. Working with Catherine is one of the easiest and happiest yeses in my business."
"Catherine and the Team at SliiceXR are excellent to work with. They took the time to understand our needs, and execute our vision. Their constant support and patience in designing and adjusting a website that works for both our customers and employees has helped transform our business."
"Catherine was instrumental in establishing our website. Of greater import, she greatly aided us in gaining market awareness and capitalizing on the market recognition we already had. Besides the website, Catherine hosted a weekly podcast wherein we shared our views and insights regarding significant developments in our industry and their short- and long-term implications for our business and our clients."
Other questions about marketing technology for Construction, Electrical and Skilled Trades
do we need a crm for our business
You need a CRM when leadership cannot see the pipeline without asking. Pick one the team will actually use, set it up around your sales process, and keep it simple.
marketing attribution b2b
B2B attribution is never perfect and does not need to be. Track the source of every opportunity, ask every new client how they found you, and fund what shows up in both.
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SliiceXR handles marketing technology for Construction, Electrical and Skilled Trades.