How to measure a marketing campaign for your trade company
If you run a construction, electrical or skilled trades company and your digital campaigns show clicks, not jobs, this is for you.
You run a Construction, Electrical and Skilled Trades company. Every month you get a dashboard with forty metrics. Clicks, impressions, cost per lead. But you still cannot answer the one question that matters: did it bring business? You have project photos and reviews that prove your work. The numbers don't show that.
You are not bad at marketing. You are measuring the wrong things. Construction, electrical and trades buyers decide who to call after seeing your work online. General contractors and facility owners check your project photos and reviews before they put you on a bid list. But most campaign dashboards report clicks and impressions. Those numbers do not tell you if a developer asked for your bid.
Setting this up is not a new tool. It is a short agreement between your sales lead and your marketing. You pick the jobs you want more of first. That decision sets the numbers. One service and one customer type keeps it simple. Tracking closed deals across multiple trades or regions makes it bigger. It always depends on what you already track in your bid pipeline.
This week, write down the three jobs you would take tomorrow if the phone rang. Not clicks. Not leads. Real work. That list becomes the numbers I watch. Then call me. I will help you set the target before a single ad goes out. If a vendor cannot tell you which number means a signed contract, do not sign. SliiceXR runs digital campaigns that report against your bid list, not a dashboard full of noise.
You get one short report each month. It names the bid requests that came in, the jobs you won, and the campaign that helped. You stop guessing. Your leadership team sees a number they can act on. You spend less time defending marketing and more time on the work you wanted in the first place.
What our customers say
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"Catherine has been a core part of LifeActive Bio for the past five years. From the beginning, I was impressed by her trustworthiness, creativity, discipline, and exceptional marketing expertise. She has brought strategic thinking and original ideas to our PR, marketing, campaign strategy, channel development, and client initiatives, with a unique ability to see challenges from multiple dimensions. Catherine is one of the most professional marketing visionaries I’ve encountered, and her creativity is beyond compare. Her passion for art is reflected in the originality she brings to everything she does. Catherine is an incredibly valued member of our team."
"Catherine built my website, then rebuilt it as my consulting thesis sharpened. Each time, she turned a moving target into a brand that showcases my work. She has a gift for taking an idea I only half articulate and giving it a clear, modern, confident form. What I did not expect was how much I would enjoy the process: she is generous with her talent, quick to champion my success as if it were her own, and somewhere along the way she went from collaborator to friend. Working with Catherine is one of the easiest and happiest yeses in my business."
"Catherine and the Team at SliiceXR are excellent to work with. They took the time to understand our needs, and execute our vision. Their constant support and patience in designing and adjusting a website that works for both our customers and employees has helped transform our business."
Other questions about digital campaigns for Construction, Electrical and Skilled Trades
is linkedin good for b2b marketing
LinkedIn works when the message is specific to one buyer and one problem, and the landing page keeps the promise. Generic campaigns pay LinkedIn prices for nothing. Position first, then the campaign.
b2b marketing campaign not working
Campaigns fail when they run ahead of the strategy. Before the next one, decide what you want the market to think you are. Then every ad, email and post carries the same idea.
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SliiceXR handles digital campaigns for Construction, Electrical and Skilled Trades.