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Ten Uses for the Metaverse in the Farming Industry

The metaverse can help farmers meet daily challenges and promote their produce, dairy, and meat by providing technology tools that enhance knowledge, enable the implementation of new ideas, and educate consumers.

In this BLOG, we’ll learn how farmers are using the metaverse.

1. Connect With Consumers

The metaverse allows farms to create immersive experiences that can educate consumers about what happens in agriculture and promote sustainability. XR experiences can be built around the story of how our food gets from the farm to the table, how agriculture affects the environment, or what the daily life of a farmer is like. Furthermore, there is a growing potential to deliver physical products from virtual farms to consumers through commerce solutions such as Woocommerce or Shopify.

2. QR Codes

QR codes adhered directly to produce or packaging can deliver information about where fruits and vegetables are grown, how they’re grown (e.g., organic or conventional), and other relevant information. For instance, the nutritional content of an apple, such as its calorie, fiber, and carbohydrate content, or a recipe featuring the apples, such as apple crisp or apple pie, can be displayed. It can also be helpful for those following a specific diet or making healthier choices, as they can easily access nutritional information and choose foods that align with their goals. The information contained within the code can be rendered through augmented reality or a conventional phone app. QR codes can be particularly useful in a recall, as they allow authorities to quickly and easily identify the source of products and take appropriate action.

3. Showcase a Farm in Virtual Reality

There are several ways to showcase a farm using virtual reality. The easiest way is to use a 360-degree camera. 360 video allows viewers to look around and explore the farm as if they were physically there. Blender, Unreal Engine, or Meta Horizon World’s built-in development kit can model 3D farms with interactivity like games, manipulation of objects, or virtual guides that talk about exhibits, such as information about the farm's operations. Regardless of your chosen method, ensuring that your XR experience is visually appealing and easy to navigate is important.

4. Professional Training

Farmers and agriculture professionals can use virtual reality and augmented reality technologies to learn new practices. The metaverse is particularly useful for training on tasks that are hazardous or difficult to demonstrate in real life, such as handling pesticides or repairing machinery. Farmers can access information about optimal crop growing conditions and gain the latest advice on managing their livestock. John Deere's IoT-enabled agriculture equipment can be equipped with sensors that collect data about soil conditions, weather, and other factors impacting crop yields. This data can be used to optimize planting and fertilization schedules and improve the efficiency of farming operations.

5. Virtual Farming Community

In the virtual world, learning happens in real time through collaboration. Farmers can meet in the metaverse to discuss important topics affecting their industry as a whole. Another way to use the metaverse is by connecting people. Farmers can go back into history and learn about some of the greatest successes different people have had over time. Best practices, new technologies, and products can be shared in virtual communities.

6. Sell Farm Products

There are several ways to use the metaverse to showcase farm products and sell them directly to consumers. VR can be used for immersive product demonstrations or virtual product experiences. For example, a pick-your-own experience on a virtual farm or interactive cooking lessons that ship the customers the ingredients they’ll need for recipes. In the grocery store, digital displays and Smart Carts can allow consumers to scan their preferred products and pay for them without checkout clerks or point-of-purchase scanning stations. This allows shoppers to save time and money on groceries while still eating well-balanced meals at home every night!

7. Virtual Farm Tourism

Students and other groups interested in learning about agriculture can take virtual field trips to farms and other agricultural operations using VR headsets. This could provide an immersive and interactive learning experience. The metaverse could be used to offer virtual agritourism experiences to the public, such as virtual farm stays or virtual tours of wineries. This could be a way for farmers to diversify their revenue streams and attract more customers.

8. Farm Management

By analyzing data collected from its IoT-enabled equipment, farmers can predict when maintenance or repairs are likely to be needed and schedule them in advance. This helps to reduce downtime and improve overall equipment reliability. Telematics systems use IoT technology to track equipment's location, speed, and usage. This can be used to optimize routing and scheduling, improve fuel efficiency, and reduce operating costs. Crop yields, weather patterns, and other factors influencing farm operations can be monitored and analyzed. Virtual maps of fields can display the topography and layout of the land. This can show optimal irrigation systems, planting crops, and identifying areas that might be prone to erosion or other problems.

9. Virtual Support for Rural Communities

The metaverse could be used to provide virtual support and resources to rural communities that may be isolated or have limited access to services. For example, farmers could use the metaverse to connect with agricultural experts, educators, and other resources that could help them improve their operations and the sustainability of their communities.

10. Trade Shows and Exhibitions

The metaverse provides a platform for farmers to showcase their products and connect with buyers and other industry professionals at virtual trade shows and exhibitions. This could be a more efficient and cost-effective way to connect with potential partners and customers, particularly in the current environment where in-person events are difficult to hold due to COVID-19.

The metaverse can help farmers meet new challenges. XR, artificial intelligence, automation, and connectivity can grow operations, improve efficiency, and increase farmers’ bottom lines. This vision of a future farm powered by technology will produce food for a growing world.

Sliicers question of the week: Would you visit a virtual farm?

First to Market, First to Succeed. The metaverse is evolving from a curiosity to an essential part of people’s lives. It’s an exciting time to be involved, and you have many opportunities. Your business can’t afford to ignore this global and technological shift. However, you need to know the basics before entering this exciting frontier. Let SliiceXR build a custom metaverse world for you.

Thanks for watching, Sliicers. See you next time!

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