Is your business ready for the metaverse? For newcomers, the answer isn’t always clear. Before investing in a custom metaverse world, your brand needs to be robust enough to draw in an existing audience. In most cases, if your target customers don’t have a clear idea of who you are and what your offer is, a metaverse presence isn’t going to make weak messaging stronger. A traditional marketing foundation comes first. However, regardless of how mature your brand is, there are effective ways to use immersive 3D and the metaverse. Today let’s review seven ways to test your brand strength and two ways to take advantage of the metaverse based on how you answer the following questions.
Have You Differentiated Your Product in the Market?
This might surprise you, but many companies start branding and marketing without clearly defined products or services. The lack of anything tangible for sale is particularly common in the world of content monetization and personal brands. A loose idea of community building that will eventually pay off is not strong enough to support custom metaverse world development. If what you’re selling is hazy even to you, start with validating your offer.
Is Your Brand Distinct and Consistent?
Does your brand have a feeling and a style? Does your company’s messaging and visuals bestow on your audience the traits they want to strengthen—intelligence, independence, comfort, humor, or friendliness, for example? Can your customers identify your brand when they see your ads? Most importantly, is your content distinct from your competitors’?
Do You Communicate Your Value at a Glance?
What are the main results you create? Do you talk about the method, means, or outcome in your messaging? If it’s the method or means, you’re doing it wrong. People buy outcomes. Take a hammer, for instance. Do people buy hammers just to have them, or do they buy hammers to hang a painting or build a dog house? It’s not the hammer—the result they are buying is a beautiful room or a safe pet. Moreover, they are buying into a DIY or resourceful identity. I challenge you to name a purely subjective product with no transformative benefit. Now ask yourself again, does your message quickly convey the results that your product delivers?
Are You Reaching Your Prospects?
Where are your customers? What are they trying to achieve? Do you know their objections, fears, and blocks? Where do they hang out? What drives them—money, love, creative fulfillment, prestige? What is their profession, income, education level, interests, family life, spiritual beliefs, sexual orientation, and more? If you don't know your customers yet, you can start by defining their family life, occupation, recreational interests, and dreams. If you know who your customers are, do you have a targeted way to reach them? Finally, if you know how and where to reach them, are your customers engaging with your brand?
Is It Easy for Your Prospects to Buy?
Branding is for nothing if your customers can’t buy your products and services. Do you use calls to action? Do you describe products or packages in a way that’s quick and easy to understand? Is your pricing transparent? If not, are you intentionally withholding purchase information for a reason? Whatever your pricing method, don’t make customers jump through hoops to buy from you. If you do, you’re handing your leads to your competitors.
Do You Follow Up?
The first company to follow up wins the deal. Research from Xant shows that up to 50% of sales go to the first company a prospect hears back from. That’s right; a sale has little to do with the product and everything to do with customer service. Furthermore, Forbes reports that 70% of companies don’t follow up after the initial contact. If you do not have a system that allows potential customers to contact you easily and automation that executes multiple points of follow-up, then you’re throwing away the majority of your leads. Do you have response sequences, pipelines, or salespeople that touch base with a prospect multiple times? If not, this needs to be built into your brand.
Do You Build Loyalty?
Do you work hard to maintain a relationship with your customers once you’ve made a sale? The best advice I can give is to treat customers like valued friends. Indifference or lack of follow-through is the kiss of death. Like everyone, your customers are looking for a company that understands their needs before, during, and after the first transaction. Keep delivering on your initial promise.
Two Metaverse Tactics to Use
Tactic #1: Rent a Community Event World
All is not lost if your brand fails to meet the test above. You can still leverage the metaverse to build a following. However, relying solely on an independent metaverse presence is not recommended until your brand and offer are well established.
While you work toward maturing your brand, immersive community-building events can be effective in solidifying your identity. Rent one of our worlds and hold an event, summit, or trade show there. crystal-clear offers a choice of stunning worlds where you can launch a product, hold a meeting, or throw a company party.
Tactic #2: Build Your Own Metaverse World
If you did pass the branding test, congratulations! You have an audience that will follow you to the metaverse. Now you’re ready for your own world where your customers can gather for regular events. SliiceXR starts with a thorough assessment of your company’s culture, mission, brand, services, and products before conceptualizing and executing your custom metaverse world.
SliiceXR is the first global metaverse marketing agency. Our developers and content creators team can make your metaverse dreams come true. We will build crystal clear messaging that resonates with your audience in and outside the metaverse. Don't go it alone—partner with us and claim your slice of the metaverse today.