For the most part, the metaverse is not indexed for keyword searches. At least, not yet. Therefore, the best way to think about your virtual world is as a physical space. However, unlike in the real world, your virtual space can look like anything you want—what SliiceXR builds is only limited by your imagination. Currently, the best way to attract your customers into your metaverse world is to invite them to regular events in your world through email, social media, and other traditional and digital marketing means.

Metaverse transactions are typically in-app purchases made with cryptocurrency. Currently, Meta is testing several new tools that will enable world owners to monetize. You can earn revenue from in-app purchases such as game access, avatar wearables, and assets, subject to any relevant hardware platform fee and a Horizon Worlds fee which is 25 percent of the remainder. Note that the purchase of real goods or service is not available in-app and is facilitated through promotional gateways that incentivize players to purchase elsewhere. This can include promotional code, demonstrations, sales pitches and more.

For most clients, SliiceXR recommends investment in Horizon Worlds. However, choosing a metaverse for your company is like selecting a primary social media platform—the right one depends on your specific audience and brand. That’s why we recommend our signature BrandStorm session for new clients—so we know your company inside and out and can make the right suggestions. If you do select Horizon Worlds, it features: Headset-driven immersive 3D A software development toolkit Functional, affordable headsets A growing user base A calendar of decentralized VR activities and events Meta Horizon Worlds isn’t going to disappear because it’s Facebook. Your brand creation here is safe. Ten billion + US dollars have already been invested in platform and headset development. Monetization in Horizon Worlds is inevitable and will be cash-based. This makes more sense than crypto-commerce for most businesses because traditional banking will continue to appeal to the mainstream for the foreseeable future. To learn more, click here.

Web 3.0 is a concept first put out by Tim Berners-Lee, inventor of the World Wide Web, and was evolved by Gavin Wood, co-founder of Ethereum. The decentralized dream that is the underpinning of Web 3.0 is not new. In fact, ideas like Web 3.0 have gone by many other names since the inception of the internet. It may be surprising to many that Web 3.0 is more of a collection of political concepts than it is technological. It is based on an architecture of distributed blockchain applications, AI technologies, and XR hardware. However, anonymous, decentralized computing encrypted across multiple computers on the public record and experienced virtually is a social choice at heart. To learn more, click here.

Let’s break it down • Virtual reality is an entirely simulated digital environment accessed through a visor or similar device. • Augmented reality is digital augmentation transposed upon the naturally occurring environment surrounding the user. Currently, this simulation is produced by cameras mounted to the outside of a non-transparent visor or a near-eye prism projector mounted to glasses. • Mixed reality is both VR and AR delivered together. • Finally, extended reality or XR is all of these things. The term XR was needed to nip an endlessly expanding acronym in the bud—VR/AR/MR/XR. If it’s part of a 3D computer-generated reality, it’s XR. To learn more, click here.

A simple way to understand NFTs is as an item in an accounting ledger. The T in NFT refers to a token because it’s a unit logged on the blockchain—the structure on which cryptocurrencies rely. In summary, instead of owning a unit of currency, you own a non-interchangeable digital item that is encrypted across multiple computers on the public record—it’s an asset that anyone can look up and verify the ownership of. Currently, NFTs are synonymous with unique digital art, 3D avatars, land in the metaverse, and virtual experiences. However, they are so much more than that. NFTs are the intersection of art, commerce, technology, accounting, encryption security, and a glimpse into the future. With keyword searches peaking at 5.5 million per week in January of 2022, to say NFTs are a trending topic is an understatement. To learn more, click here.