COLORS

Sliice’s brand palette is orange. We chose this color because of its many-layered meaning. The symbolism extends to our keystone visuals—market shares and slices of citrus fruit. A vibrant orange palette communicates energy, creativity, juiciness, and fun. In the metaverse, orange creates a warm and cozy glow that leads to visitor retention—think of a campfire
or a sunset. 

If orange is the sunset, then yellow is the sunrise. Yellow is the color of enthusiasm and new beginnings. If your power words are clean, smart, sunny, and happy, yellow is the color for you! In the metaverse, yellow stimulates intellect and action and is excellent for gaming worlds. Pure, primary yellow is youthful. Yellow matched with red or blue can be martial—think of a flag or the navy. An understated yellow paired with green is natural and fresh.

Green is the color of spring. Power words that align with green are natural, friendly, and down-to-earth. This color can be dark and mysterious like the fern-filled undergrowth of a redwood forest or vivid and vibrant like new sprouts. In the metaverse, outdoor worlds feature lush green lawns and shady trees. Overall, select a green palette to increase visitor retention. People want to hang out and chill in green worlds.

Historically, blue has been the go-to color for big tech. Not happenstance; it’s because blue instills a feeling of security, maturity, and confidence. Blue is as big as the ocean and as sheltering as the sky. This color is parental and masculine. Choose a blue palette for your world if your power words are stability, strength, and commitment. 

A purple palette is an excellent choice if you want your world associated with the future and sci-fi. In 2022, a top trending digital palette is called Dark Mode—black paired with aubergines or violets. Historically, purple is associated with royalty, alternative movements, and artistic expression. If your power words are forward-thinking, futuristic, or trendsetting, purple is your color.

A business suit, an office building—grey is the color of work and commitment. When paired with bright colors, grey has an ironic quality. For a stand-out combination, pair it with orange. Not many people name grey their favorite color, but that’s the power of grey—within its ordinariness is hidden strength, surprise, and depth. Dark grey works well for dystopian worlds such as puzzle rooms, and cement grey lends needed solidity to virtual structures. Choose a grey palette if your power words are understated, sophisticated, dependable, and elegant.

Red is a stop sign, a Chinese lantern, and an Italian sports car—in other words, it’s not for the faint of heart. This color choice is a bold, dramatic, and audacious choice. Red conveys authority. Go too far with this palette, and red turns authoritarian. Depending on the context, red lighting in a world can be sexy or alarming. A touch of red indicates a clue or gift. Psychologically, it evokes energy. If your brand is YouTube aligned, red is a great choice.

Brown gets the short end of the stick. Beige—a pale shade of brown—is synonymous with boring. However, brown is an undervalued powerhouse color. More earthy than both green and blue, brown matches well with all other colors. Like black and white, brown is neutral. Words like rustic, authentic, strong, kind, outdoorsy, and honest are brown in nature. Like green, brown invites visitors to spend time in your world.

Pink is a shade of red; however, this color needs its own description. Pink’s phycological effects are nearly the opposite of red. Instead of alarming, pale pink is soothing, maternal, and feminine. It can be fresh like a blossom or futuristic and punk in shades of fuchsia or neon. Shades of pale pink were the “it” colors for digital design in 2020 and 2021, but this color never goes out of style. If soft, caring, romantic, and optimistic are your power words, a pink world is your world. 

Purity, minimalism, calm—white is a blank canvas and a clean slate. Surprisingly, a white-on-white palette is ultra-modern and versatile. Whites can be cool, warm, or true. Warm or cool tones are actually extremely pale shades of all the colors described above, so rules that apply to colors also apply to shades of white. On the other hand, true white is entirely neutral and can be used anywhere. Visit 2D Cafe in Horizon Worlds for an example of white use creatively.

Black can be rebellious like a motorcycle jacket or as elegant as a tuxedo. True black, like true white, is neutral and will be found in almost all worlds, to some extent. Black and white symbolize the written word of the page and are connected to knowledge and sophistication. This color is mysterious and forbidding when used in excess. Dystopian games, gothic, or horror worlds use lots of blacks. In lesser amounts, black lends a bold, geometric, modern feel to your world.